EMEA Demand Generation Manager at Pattern

London, England, United Kingdom

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Not SpecifiedCompensation

Mid-level (3 to 4 years), Senior (5 to 8 years)Experience Level

Full TimeJob Type

UnknownVisa

eCommerce, TechnologyIndustries

Requirements

Highly analytical and results-oriented mindset
Deep understanding of the full marketing and sales funnel, from initial awareness to closed-won deals
Expertise in leveraging marketing automation platforms, CRM systems (e.g., SFDC, Marketo), and digital channels (e.g., PPC, social media, email, webinars, content syndication)
Passion for data-driven marketing and achieving measurable ROI
Ability to collaborate cross-functionally with sales, product, content, and marketing teams
Knowledge of GDPR compliance for data handling

Responsibilities

Develop and execute comprehensive demand generation strategies and campaigns across multiple channels (inbound and outbound) to meet and exceed lead generation and pipeline targets for UK, Germany, and Middle East markets
Collaborate with regional Sales leadership (UK, DE, MENA) to refine MQLs and SQLs, ensuring seamless lead handover and alignment between marketing and sales
Conduct prospect and customer segmentation tailored to each region (UK, DE, MENA) to identify opportunities and refine targeting
Plan, manage, and optimise integrated digital campaigns, including Paid Search (PPC), Paid Social, Display Advertising, Content Syndication, and Retargeting
Oversee email marketing campaigns, including nurturing sequences, automation flows, and segmentation for optimal engagement and conversion
Work with Content Marketing and Product Marketing to align content with demand generation goals and support the buyer's journey
Manage and coordinate webinars and virtual events for lead capture and nurturing
Implement Account-Based Marketing (ABM) strategies for key target accounts with personalised experiences
Work with Marketing Operations to ensure seamless integration between SFDC and Marketo, with correct lead capture and scoring
Ensure data cleanliness, integrity, and GDPR compliance for all demand generation activities
Define, track, and report on KPIs (e.g., lead volume, MQLs, SQLs, conversion rates, CPL, marketing-attributed pipeline/revenue)
Conduct A/B testing and optimise campaigns, landing pages, and conversion funnels for improved efficiency and ROI
Provide regular data-driven insights and recommendations to senior leadership and marketing/sales teams
Foster strong relationships with Sales, Product, Content, and Product Marketing teams for a unified customer journey and consistent messaging
Contribute to the overall marketing strategy

Skills

Key technologies and capabilities for this role

PPCSocial MediaEmail MarketingWebinarsContent SyndicationMarketing AutomationCRMData AnalysisDemand Generation

Questions & Answers

Common questions about this position

What is the salary for the EMEA Demand Generation Manager role?

This information is not specified in the job description.

Is this role remote or office-based?

The role is based in Pattern's London office.

What key skills are required for this position?

The role requires being highly analytical and results-oriented, with deep understanding of the full marketing and sales funnel, expertise in marketing automation platforms and CRM systems, and proficiency in digital channels like PPC, social media, email, webinars, and content syndication.

What is the company culture like at Pattern?

Pattern fosters a collaborative environment focused on data-driven marketing, cross-functional collaboration, and achieving measurable ROI, with a global team of over 1700 employees supporting major brands.

What makes a strong candidate for this role?

A strong candidate is passionate about data-driven marketing, excels at developing multi-channel demand generation strategies, and has experience aligning marketing efforts with sales goals in the UK, Germany, and Middle East markets.

Pattern

Ecommerce acceleration and competitive analysis

About Pattern

Pattern.com focuses on ecommerce acceleration, particularly on Amazon, by providing a free digital shelf management software that analyzes data from millions of searches and products. This tool uses machine learning to give brands insights into their competition, helping them optimize their product listings. Unlike competitors, Pattern.com offers both free tools and premium services, including market insights and consultancy, to help brands grow on Amazon. The company's goal is to empower brands to enhance their visibility and sales on one of the largest online marketplaces.

Lehi, UtahHeadquarters

2013Year Founded

$269.4MTotal Funding

GROWTH_EQUITY_VCCompany Stage

Data & Analytics, Consulting, Consumer GoodsIndustries

1,001-5,000Employees