Senior Email Marketing Manager
Everyday RobotsSalary not specified
Not SpecifiedCompensation
Senior (5 to 8 years)Experience Level
Full TimeJob Type
UnknownVisa
Home ImprovementIndustries
Requirements
- Bachelor's degree in marketing, communications, or a related field
- Minimum of 5 years of experience in digital marketing, specifically focused on email marketing, SMS campaigns, marketing automation, and lead nurturing
- Proficiency in email marketing and SMS platforms (e.g., Hatch, Mailchimp, Twilio etc.) (Preferred)
- Strong understanding of best practices for email and SMS marketing, including audience segmentation, A/B testing, and performance analysis (Preferred)
- Experience with marketing automation platforms (e.g., HubSpot, Marketo, Dynamics, etc.) and building complex automated workflows (Preferred)
- Knowledge of HTML/CSS and basic graphic design (Preferred)
Responsibilities
- Manage the end-to-end email marketing process, collaborating with developers and graphic artists on email design/development, list segmentation, email personalization, A/B testing, deployment, and post-mortem performance analysis
- Develop and execute effective email marketing campaigns to nurture leads and engage Window Nation’s target audience
- Collaborate with cross-functional teams to create compelling email content, including newsletters, promotional offers, and event invitations
- Monitor email deliverability, open rates, click-through rates, and conversion metrics to continuously optimize campaign performance
- Strategize and implement effective SMS marketing campaigns to drive customer engagement and conversions
- Craft concise and persuasive SMS content that complies with relevant regulations and effectively communicates the Window Nation brand
- Utilize SMS marketing platforms and CRM tools to segment audiences, schedule campaigns, and track key metrics
- Continuously analyze SMS campaign performance and make data-driven optimizations to improve results
- Develop and implement marketing automation using industry-leading tools (e.g., Hatch, HubSpot, Marketo, Microsoft Dynamics, Pardot, etc.)
- Design and build automated transactional workflows to maintain customer satisfaction at various stages of the customer journey
- Monitor and optimize marketing automation performance, identifying areas for improvement and implementing changes to maximize lead conversion and engagement
- Implement lead nurturing strategies to guide prospects through the sales funnel and increase conversion rates using lead scoring, audience segmentation, and personalized messaging
- Collaborate with sales and marketing teams to define lead qualification criteria and develop effective lead nurturing workflows
- Analyze lead behavior and engagement data to refine lead scoring models and deliver highly targeted and personalized content
- Regularly report on lead nurturing performance and share post-mortem analyses highlighting successes, challenges, and opportunities for improvement
Skills
Email Marketing
SMS Marketing
Marketing Automation
Lead Nurturing
List Segmentation
Email Personalization
A/B Testing
Email Deliverability
Performance Analysis
Digital Marketing
Window Nation
Home improvement specializing in windows and doors
About Window Nation
Window Nation specializes in home improvement by providing replacement windows, doors, and vinyl siding to homeowners. Their products are custom-made to meet the specific needs of each client, ensuring a perfect fit for various budgets and style preferences. The company operates in major U.S. cities and employs professional installers who take precise measurements to guarantee quality installation, which enhances the longevity and performance of the products. Window Nation differentiates itself from competitors by offering a wide selection of over 10 different brands, special financing options, and promotions like "Buy 2 Windows, Get 2 Free". Their goal is to help homeowners improve their property's energy efficiency, curb appeal, and overall value while making the investment process as accessible as possible.
Fulton, MarylandHeadquarters
2006Year Founded
BUYOUT_LBOCompany Stage
Financial Services, Consumer GoodsIndustries
201-500Employees
Benefits
Paid Vacation
401(k) Retirement Plan
401(k) Company Match
Risks
Increased competition in new markets like Louisville and Milwaukee.
Integration challenges from ARMORVUE acquisition may disrupt service quality.
Rising material costs could squeeze profit margins.
Differentiation
Window Nation offers custom-made windows tailored to specific client needs.
The company provides a wide range of products from over 10 different brands.
Professional installers ensure precise measurements and installations for product longevity.
Upsides
Expansion into Louisville and Milwaukee opens new market opportunities.
Acquisition of ARMORVUE enhances product offerings and market reach.
Partnership with Milgard ensures high-quality, weather-resistant windows.
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