Editorial Marketing Manager at Hypebeast

Hong Kong

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Not SpecifiedCompensation

Mid-level (3 to 4 years), Senior (5 to 8 years)Experience Level

Full TimeJob Type

UnknownVisa

Fashion, Media, PublishingIndustries

Requirements

5+ years of experience in newsletter publishing and business development
Experience in CRM is a plus
Proficient in Google Analytics and newsletter platforms/tools
Basic knowledge of Photoshop
Excellent verbal and written communication skills
High level of creativity and out-of-the-box thinking
Proven experience in developing and executing successful editorial marketing strategies that are native to individual channels and demonstrate tangible ROI
Deep ability to collect, analyze, and use website data to affect change
Flexibility to work nights, weekends, and across different time zones if necessary

Responsibilities

Lead and develop performance marketing for Hypebeast’s media platforms, growing users through digital efforts
Oversee Hypebeast’s digital platforms, ensuring we keep up to date with best practices and strategies
Hold accountability for the growth and expansion of our audience through different avenues such as newsletter strategies
Work closely with our sales teams to monetize Hypebeast’s newsletter offerings and advise on new areas of growth
Develop tactics, plans, and partnerships that help achieve business goals
Assist in communication with internal editorial leads and teams on priorities and best practices
Identify emerging subcultures and new communities that Hypebeast can grow into, in order to expand our audience reach and strategize growth
Report on campaigns and augment based on analysis to ensure the most effective approach
Work closely with Hypebeast HQ to ensure editorial alignment

Skills

Google Analytics

Newsletter Platforms

Photoshop

CRM

Instagram

TikTok

Twitter

Facebook

YouTube

Performance Marketing

User Acquisition

Data Analysis

Hypebeast

E-commerce platform for men's fashion and streetwear

About Hypebeast

HYPEBEAST is an online platform that specializes in men's contemporary fashion and streetwear, offering a variety of products like clothing, footwear, and accessories. It combines e-commerce with editorial content, providing articles and features on fashion, culture, and lifestyle to engage its young, urban audience. HYPEBEAST stands out by featuring limited-edition collaborations and capsule collections, while generating revenue through product sales and advertising. The company's goal is to be the leading destination for men’s fashion and streetwear, delivering both products and insightful content.

None, Hong KongHeadquarters

2005Year Founded

$857KTotal Funding

IPOCompany Stage

Consumer Software, Consumer GoodsIndustries

501-1,000Employees

Risks

Direct-to-consumer strategies by brands could reduce Hypebeast's e-commerce market share.

Fast fashion's quick turnaround times challenge Hypebeast's exclusive item sales.

Ad-blocking technology may reduce the effectiveness of Hypebeast's advertising revenue stream.

Differentiation

Hypebeast combines e-commerce with editorial content, creating a unique dual business model.

The platform offers exclusive collaborations and limited-edition collections, attracting fashion-forward consumers.

Hypebeast serves a young, urban demographic deeply engaged with contemporary culture and fashion.

Upsides

Increased interest in sustainable fashion boosts demand for eco-friendly streetwear on Hypebeast.

Virtual fashion shows create opportunities for Hypebeast to engage audiences with innovative content.

Collaborations with gaming companies expand Hypebeast's audience and market reach.

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