[Remote] Content and Customer Marketing Manager at Common Room

United States

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Not SpecifiedCompensation

Mid-level (3 to 4 years), Senior (5 to 8 years)Experience Level

Full TimeJob Type

UnknownVisa

Technology, SaaS, B2BIndustries

Requirements

5+ years in content marketing, brand marketing, or creative roles in B2B SaaS
Strong creative portfolio demonstrating innovative content and campaigns that made an impact
Proven ability to create compelling customer stories across multiple formats
Video content experience (scripting, creative direction, managing production)
Experience managing freelancers and external creative partners
Track record of using AI to enhance and scale creative work
Exceptional storytelling abilities
Creative thinker who can develop original concepts and bring them to life
Strong writer who can adapt voice and style across different content types
Visual thinker who can conceptualize and direct video and multimedia content
Understanding of how to balance brand-building content with performance goals

Responsibilities

Lead creative content strategy that builds brand awareness and differentiation
Develop and execute innovative content campaigns that get noticed and remembered
Expand content across new mediums—particularly video, visual storytelling, and emerging formats
Create compelling brand narratives that position Common Room as a category leader
Balance creative storytelling with content that drives demand generation outcomes
Use AI tools strategically to scale content production while maintaining creative quality
Transform customer success stories into multi-format content assets (written case studies, video testimonials, customer spotlights)
Collaborate with Product Marketing and Customer Success to identify compelling customer stories
Lead content creation for customer stories—from interviews to final assets
Build a library of customer proof points that can be leveraged across campaigns
Manage relationships with freelance writers, video editors, and creative production partners
Own content production workflows and quality standards
Oversee content tools and platforms needed for production and distribution
Collaborate cross-functionally with Product Marketing, Demand Gen, and Product teams
Partner with Demand Gen on SEO/AEO strategy
Ensure content is optimized for search and discoverability
Manage any SEO contractors or agencies as needed

Skills

Key technologies and capabilities for this role

Content StrategyStorytellingVideo ProductionContent CampaignsBrand AwarenessCustomer StoriesCreative WritingVisual Thinking

Questions & Answers

Common questions about this position

Is this position remote?

Yes, this is a fully remote position.

What skills are required for the Content and Customer Marketing Manager role?

The role requires creative storytelling, visual thinking, experience with video and emerging content formats, strategic use of AI tools for content production, and the ability to develop compelling brand narratives.

What is the company culture like at Common Room?

Common Room values a team that asks hard questions, collaborates gladly, makes quick decisions, and prioritizes simplicity, passion, trust, each other, and customers above all.

What does the role entail in terms of responsibilities?

You'll lead creative content strategy and execution, transform customer success stories into multi-format assets, and manage content operations including relationships with freelancers and production workflows.

What makes a strong candidate for this position?

A strong candidate is a creative content leader and storyteller skilled in brand narratives, customer stories, video production, and using AI tools, with experience collaborating cross-functionally.

Common Room

Sales and marketing platform for customer insights

About Common Room

Common Room offers a platform that helps businesses track their customer journey across various channels, such as social media and product usage. It identifies potential customers showing intent to purchase, enabling sales teams to engage effectively and enhance their sales process. The platform operates on a freemium model, allowing users to start for free and upgrade for advanced features, and it integrates with various tools like CRM systems for a comprehensive view of customer interactions. The goal is to empower businesses to accelerate their sales pipeline and improve product adoption.

Seattle, WashingtonHeadquarters

2020Year Founded

$102MTotal Funding

LATE_VCCompany Stage

Data & Analytics, Enterprise SoftwareIndustries

51-200Employees

Benefits

Health Insurance

Dental Insurance

Vision Insurance

401(k) Retirement Plan

Unlimited Paid Time Off

Paid Company Holidays

Monthly Remote Stipend

Paid Family Leave

Risks

Competition from AI-powered sales platforms like Gong is increasing.

Community-led growth strategies may require platform adaptation.

In-office work trends could impact talent attraction if remote work is maintained.

Differentiation

Common Room integrates with platforms like GitHub for a unified customer view.

The platform uses AI to identify potential customers showing purchase intent.

Common Room's freemium model attracts a broad user base, converting them to paid customers.

Upsides

Increased focus on AI-driven sales tools enhances personalized customer interactions.

Community-led growth strategies provide opportunities for business insights.

Demand for SDR and AE efficiency tools benefits Common Room's target market.

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