DISTRICT MANAGER, ONSTAR & LOYALTY

Employment Type: Full-time

Position Overview

The District Manager, OnStar & Loyalty, is responsible for engaging dealerships through regular contacts and business reviews. This role focuses on building relationships with dealer partners to promote, support, and coach dealer owners, managers, sales consultants, and service advisors. The primary goal is to highlight the benefits and profitability of GM software and subscriptions. The District Manager will develop in-dealership training to onboard customers across various channels, driving adoption and sales of products such as GM Rewards, My GM Rewards Credit Card, OnStar safety services, customer prepaid plans, and over-the-air upgrades.

Key Responsibilities

• Clearly communicate the benefits of OnStar as GM’s tech ingredient brand to dealerships, generating excitement for products and services as key drivers of customer experience, brand loyalty, and dealership profitability.
• Establish effective relationships with dealers within the assigned District, acting as a trusted advisor to broaden awareness, drive customer acquisition, and generate revenue for GM’s software and subscription business.
• Serve as the main liaison between OnStar, GM’s vehicle brands, and assigned dealerships, understanding dealer needs, establishing credibility, and delivering value.
• Build familiarity and engagement with current (e.g., mobile app, Google Built-In) and future (e.g., Over-the-air updates) product offerings.
• Act as a subject matter expert on all aspects of the My GM Rewards Loyalty program, including the Rewards Credit Cards.
• Initiate and conduct live training or remote calls with dealer leadership and personnel on OnStar’s portfolio of products, services, My GM Rewards, and the GM Rewards Credit Card, including proper delivery and customer onboarding processes, and troubleshooting.
• Build strong, productive relationships within GM’s field team ecosystem, including Vehicle Sales, Service & Marketing teams, Fleet and Commercial Sales teams, and OnStar Business Solutions Sales teams.
• Conduct monthly sales performance analysis, leveraging data & analytics to identify opportunities and implement dealer action plans.
• Support planning and countermeasures designed to meet and achieve aggressive monthly, quarterly, and annual sales targets.

Requirements

• Experience working with automotive dealerships, in customer-facing retail, sales, product training, consulting, and performance coaching roles is a plus.
• The candidate must live within commutable distance (50 miles or less) of the assigned territory.

Location & Work Arrangement

• Remote: This position allows for permanent remote work, enabling the employee to perform most effectively off-site.
• Territory Visits: The role requires reoccurring territorial visits to dealerships.
• Assigned Territory: Richmond, VA.
• Relocation: This role is not eligible for relocation benefits. Any relocation costs are the responsibility of the selected candidate.

Important Information

• Immigration Sponsorship: GM DOES NOT PROVIDE IMMIGRATION-RELATED SPONSORSHIP FOR THIS ROLE. DO NOT APPLY FOR THIS ROLE IF YOU WILL NEED GM IMMIGRATION SPONSORSHIP NOW OR IN THE FUTURE. THIS INCLUDES DIRECT COMPANY SPONSORSHIP, ENTRY OF GM AS THE IMMIGRATION EMPLOYER OF RECORD ON A GOVERNMENT FORM, AND ANY WORK AUTHORIZATION REQUIRING A WRITTEN SUBMISSION OR OTHER IMMIGRATION SUPPORT FROM THE COMPANY (e.g., H-1B, OPT, STEM OPT, CPT, TN, J-1, etc.).

Company Information

At General Motors (GM), our OnStar team is committed to innovation with a core belief that, “Better Never Stops.” Our Vision is to empower our customers and our employees, keep it simple, earn trust, and lead our industry into the future as the #1 digital business team in the world.