Nielsen

Director, Retail Insights

Keasbey, New Jersey, United States

Not SpecifiedCompensation
Expert & Leadership (9+ years)Experience Level
Full TimeJob Type
UnknownVisa
Market Research, Data & Analytics, Consumer GoodsIndustries

Requirements

Candidates must possess rich retail knowledge and the ability to confidently discuss industry issues and consumer trends. Direct experience in leveraging insights from retail POS transaction data, customer loyalty analytics, and retail collaboration programs to achieve positive commercial outcomes for clients is essential. The role requires comfort with data and analytics as a core component of decision-making, and the ability to coach team members in developing engaging stories and actionable recommendations. Experience in establishing and deepening client relationships, developing strategic plans to integrate solutions into client decision-making processes, and driving insights-driven strategies is necessary.

Responsibilities

The Director, Retail Insights will own and lead the commercial and service relationship with a key client, developing strategic plans and driving data-driven merchandising strategies. This role involves leveraging complex analytics to generate incremental sales and profits for clients using NIQ's products and solutions. Responsibilities include acting as the primary trusted partner for client executives, delivering key insights through the NIQ solution suite, and addressing client growth questions. The Director will develop joint business plans, create roadmaps for key activities, and lead the implementation of analytical recommendations. They will also manage client relationships, ensure proactive thought leadership, coach the team on delivering high-quality insights, oversee the utilization of NIQ products, and manage operational issues. Additionally, the role involves overseeing multiple priorities, executing solution delivery, collaborating with internal experts to develop new capabilities, staying current with industry trends, and leading the account team to make a positive impact for the client.

Skills

Retail Insights
Commercial Relationship Management
Strategic Planning
Data-Driven Merchandising
Complex Analytics
Consumer Buying Behavior
Client Executive Engagement
Retail POS Transaction Data
Customer Loyalty Analytics
Retail Collaboration Programs
Actionable Insights
Data Storytelling
Business Development
NIQ Solutions

Nielsen

Global measurement and data analytics provider

About Nielsen

Nielsen provides measurement and data analytics services to help businesses understand consumers and markets globally. The company operates through two main divisions: Nielsen Global Media, which offers reliable metrics for the media and advertising industries, and Nielsen Global Connect, which supplies consumer packaged goods manufacturers and retailers with actionable insights about the marketplace. Nielsen combines its proprietary data with other sources to give clients a comprehensive view of current trends and future opportunities. With a presence in over 100 countries, Nielsen aims to support companies in making informed decisions to drive innovation and growth.

Town of Clarkstown, New YorkHeadquarters
1963Year Founded
$45.1MTotal Funding
ACQUISITIONCompany Stage
Data & Analytics, ConsultingIndustries
10,001+Employees

Benefits

Health Insurance
401(k) Retirement Plan
401(k) Company Match
Unlimited Paid Time Off

Risks

Competition from digital-native analytics firms threatens Nielsen's market share.
Privacy regulations may impact Nielsen's data collection capabilities.
Private equity acquisition could lead to strategic shifts misaligned with client needs.

Differentiation

Nielsen offers comprehensive cross-platform measurement solutions, including mobile media markets.
The Diverse Media Equity program elevates diverse-owned media companies' visibility.
Nielsen Impact Score evaluates marketing value of university athletic programs.

Upsides

Acquisition of Telephia enhances Nielsen's mobile media measurement capabilities.
Partnerships with P&G and NMSDC support diverse media representation.
Collaboration with TikTok improves digital audience measurement services.

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