WalkMe

Director, Product Marketing, SAP GTM

London, England, United Kingdom

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Not SpecifiedCompensation

Senior (5 to 8 years)Experience Level

Full TimeJob Type

UnknownVisa

Enterprise Software, AI & Machine LearningIndustries

Requirements

Candidates should possess 8+ years of product marketing experience in B2B tech, with SAP product or solution marketing experience being a plus. Previous experience marketing to a global market and ERP products, particularly those sold to HR or IT departments, is preferred. Strong analytical skills and storytelling abilities are also required, alongside a growth mindset and a bias to action.

Responsibilities

As the Director, Product Marketing, you will translate WalkMe product offerings into user benefits and value for SAP customers, develop clear messaging for global and regional demand programs, conduct sales training to ensure field readiness, create high-impact content, and gather information to continuously improve messaging and field engagement. You will collaborate closely with global and regional SAP GTM leads and demand managers to drive effective GTM execution and generate pipeline at scale.

Skills

Product Marketing

B2B Tech

SAP

ERP

Messaging

Storytelling

Analytical Skills

Communication Skills

Sales Training

Content Creation

WalkMe

Digital adoption platform for user guidance

About WalkMe

WalkMe specializes in Digital Adoption Platforms (DAP) that enhance user experiences for employees and customers. The platform works by overlaying visual cues and personalized content on websites or enterprise software, which helps users with onboarding, training, and provides real-time contextual guidance. This approach allows users to navigate complex systems more easily and efficiently. Unlike many competitors, WalkMe focuses on continuous support and updates through a subscription-based model, ensuring that clients receive ongoing assistance. The main goal of WalkMe is to improve enterprise productivity and user engagement by facilitating effective digital adoption in the workplace.

Key Metrics

San Francisco, CaliforniaHeadquarters

2011Year Founded

$299.1MTotal Funding

IPOCompany Stage

Enterprise Software, AI & Machine LearningIndustries

1,001-5,000Employees

Benefits

Comprehensive Health Care Coverage for Medical, Dental, and Vision for our Employees and Families

401(k) with company matching program

Parental Leave programs

Vacation policy to encourage a healthy work-life balance

WalkMe offices are open during Covid-19 for those who chose to come (vaccines required) with in-person and virtual social activities to promote positive employee engagement

Risks

SAP acquisition may lead to internal restructuring and potential operational disruptions.

Integration with SAP's offerings could face technical challenges, delaying benefits.

Intensifying competition in the digital adoption market could erode WalkMe's market share.

Differentiation

WalkMe offers a code-free platform for digital adoption, simplifying user experiences.

The platform provides real-time contextual guidance, enhancing onboarding and training processes.

WalkMe's subscription model ensures continuous support and updates for enterprise clients.

Upsides

Increased demand for digital adoption platforms boosts WalkMe's market potential post-pandemic.

Strategic partnerships with Cognizant and UST expand WalkMe's reach and capabilities.

WalkMeX, an AI copilot, enhances user engagement with contextual awareness and AI-driven suggestions.

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