[Remote] Director of Product Marketing at Talkiatry

Remote

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Not SpecifiedCompensation

Senior (5 to 8 years), Expert & Leadership (9+ years)Experience Level

Full TimeJob Type

UnknownVisa

Mental Health, HealthcareIndustries

Requirements

8–10+ years of experience in product marketing, partner marketing, or demand generation, with at least 3+ years in a leadership role
Proven track record driving growth through partnerships, ideally in healthcare, SaaS, or a B2B2C model
Deep expertise in go-to-market strategy, messaging, and campaign execution—from strategic planning to on-the-ground delivery
Strong leadership and cross-functional collaboration skills, with experience influencing across marketing, product, sales, and operations
Experience evaluating and managing external research vendors and agencies
Analytical mindset and experience managing marketing performance metrics tied to revenue and pipeline
Excellent storytelling and communication skills; ability to articulate complex ideas simply and persuasively
A passion for expanding access to high-quality mental healthcare

Responsibilities

Own the marketing strategy for Talkiatry’s referrals business: Define the roadmap, target segments, and success metrics for all marketing initiatives for the growth channel
Develop Partner and Market Positioning: Lead insight-driven messaging and positioning efforts that differentiate Talkiatry to health systems and referring clinicians
Lead Go-to-Market Execution: Develop and execute multi-channel marketing plans that support new partnership rollouts, product launches, and campaigns aimed at driving referral volume and partner engagement
Partner with Cross-Functional Teams: Collaborate with partnerships, account management, marketing, and creative teams on GTM playbooks to scale new partner onboarding
Optimize Performance: Track and analyze KPIs such as product adoption, patient visit conversion rate, and referral funnel metrics
Enable Partner Success: Create scalable marketing tools, onboarding resources, and communications that empower partnerships and account management teams to drive growth
Evaluate and manage external agencies and vendors: Scale Talkiatry’s in-house capabilities with external expertise to increase GTM velocity. Source, assess, and manage 3rd-party partners to help conduct foundational research

Skills

Key technologies and capabilities for this role

Product MarketingGo-to-Market StrategyMarketing StrategyPartner MarketingPositioningMessagingMulti-Channel MarketingCampaign ManagementCross-Functional CollaborationRoadmap DevelopmentSuccess Metrics

Questions & Answers

Common questions about this position

What experience is required for the Director of Product Marketing role?

Candidates need 8–10+ years of experience in product marketing, partner marketing, or demand generation, with at least 3+ years in a leadership role, and a proven track record driving growth through partnerships, ideally in healthcare, SaaS, or a B2B2C model.

What is the salary or compensation for this position?

This information is not specified in the job description.

Is this a remote position or does it require office work?

This information is not specified in the job description.

What does the role involve in terms of team collaboration?

The role requires partnering with cross-functional teams including partnerships, account management, marketing, and creative teams on GTM playbooks to scale new partner onboarding, and evaluating and managing external agencies and vendors.

What makes a strong candidate for this Director of Product Marketing position?

A strong candidate has 8–10+ years in product marketing or similar, 3+ years in leadership, proven growth through partnerships in healthcare/SaaS/B2B2C, and deep GTM expertise; experience owning referral strategies and leading multi-channel campaigns is ideal.

Talkiatry

Provides virtual psychiatric care services

About Talkiatry

Talkiatry provides psychiatric care services through a telehealth platform, focusing on mental health support. Clients seeking help can easily check if their insurance is accepted and complete an online assessment, which helps match them with a suitable psychiatrist from Talkiatry's team. This allows clients to have their first virtual visit within days, making mental healthcare more accessible. Unlike many competitors, Talkiatry's services are covered by insurance, reducing the financial barriers often associated with mental health care. The goal of Talkiatry is to offer convenient and empathetic psychiatric care, led by a diverse team of experts, to help clients on their journey to better mental health.

New York City, New YorkHeadquarters

2019Year Founded

$192.6MTotal Funding

DEBTCompany Stage

HealthcareIndustries

201-500Employees

Benefits

Health Insurance

Dental Insurance

Vision Insurance

401(k) Company Match

Unlimited Paid Time Off

Paid Holidays

Paid Parental Leave

Flexible Work Hours

Remote Work Options

Risks

Increased competition from other telehealth platforms may affect market share.

Reliance on insurance reimbursements poses financial risks with policy changes.

Rapid expansion could lead to operational challenges and quality control issues.

Differentiation

Talkiatry offers insurance-covered virtual psychiatric care, enhancing accessibility for patients.

The company partners with ERC Pathlight to provide specialized care for eating disorders.

Talkiatry's diverse clinical team ensures personalized care across various mental health needs.

Upsides

Talkiatry's value-based care model improves health outcomes and reduces costs.

The partnership with Biogen expands services to address postpartum depression effectively.

Growing telehealth adoption boosts demand for Talkiatry's services.

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