Director of Product Marketing, App & Membership
Life360Salary not specified
- Full Time
- Senior (5 to 8 years)
Not SpecifiedCompensation
Senior (5 to 8 years), Expert & Leadership (9+ years)Experience Level
Full TimeJob Type
UnknownVisa
Consumer Software, Social ImpactIndustries
Requirements
Candidates should possess world-class expertise in product positioning and go-to-market strategies, along with experience in leading transformational process improvements within product marketing. A proven track record of optimizing operating rhythms for efficiency and optimal business outcomes is essential.
Responsibilities
The Director of Product Marketing will craft the future of the Product Marketing organization at Strava, influence the product roadmap, and help users get the most out of their product experience, as well as set the course for Strava’s future by expanding use cases and audiences. They will lead, mentor, and grow a team of Product Marketers, support the entire user experience across various product tiers, and propel millions of people to live their best active lives by translating consumer insights and data into creative go-to-market strategies and compelling stories.
Skills
Product Marketing
Product Roadmap
User Experience
Product Positioning
Product Launch
Consumer Insights
Leadership
Mentorship
Strava
Fitness tracking and social networking platform
About Strava
Strava is a digital platform that allows athletes and fitness enthusiasts to record, track, and analyze their physical activities, offering metrics like speed, pace, and distance. It operates on a freemium model, providing basic services for free while charging for premium features such as advanced training plans and detailed activity breakdowns. Strava distinguishes itself from competitors through its social networking aspect, enabling users to share activities and connect with others, fostering a supportive community. The goal of Strava is to enhance the fitness experience by providing valuable performance insights and encouraging community engagement.
Key Metrics
San Francisco, CaliforniaHeadquarters
2009Year Founded
$147.3MTotal Funding
SERIES_FCompany Stage
Consumer Software, Social ImpactIndustries
501-1,000Employees