Director, Omnichannel Enablement at Kick

New York, New York, United States

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Not SpecifiedCompensation

Expert & Leadership (9+ years)Experience Level

Full TimeJob Type

UnknownVisa

Healthcare, Life SciencesIndustries

Requirements

Bachelor’s degree in Marketing, Business Administration, Life Sciences, Technology, or related field; MBA or advanced degree preferred
8+ years of progressive leadership experience in healthcare digital transformation, commercial strategy, or management consulting
Proven track record of designing and delivering large-scale omnichannel campaigns for pharmaceutical or biotech clients, with demonstrable KPI improvements (e.g., increased patient starts, improved HCP engagement)

Responsibilities

Define and own the roadmap for digital transformation initiatives, aligning with client business goals, brand objectives, and regulatory requirements
Lead change management efforts, securing buy-in from executive sponsors, medical affairs, commercial, and IT stakeholders
Establish success metrics (e.g., engagement rates, conversion lift, ROI) and ensure ongoing performance tracking and optimization
Architect integrated campaigns targeting HCPs, patients, payers, and advocacy groups, leveraging channels such as personalized email and marketing automation (e.g., Marketo, Eloqua, Salesforce), social and display advertising (LinkedIn, Facebook, programmatic DSPs), customized web portals, mobile apps, patient support platforms, virtual events, webinars, and digital kiosks
Oversee end-to-end campaign execution: creative briefs, channel selection, content development, media planning, QA, and post-launch analysis
Develop a healthcare data framework—incorporating CRM (Salesforce Health Cloud/Veeva), DMPs, analytics platforms (PowerBI, Google Analytics, Databricks)—to enable robust audience segmentation, attribution modeling, and real-time optimization
Drive adoption of AI-powered insights (predictive modeling, A/B testing, personalization engines) to refine targeting and maximize budget efficiency
Ensure data governance, security, and HIPAA/PHI compliance across all initiatives
Cultivate and expand strategic relationships with pharmaceutical, biotech, and med-device clients, serving as a trusted advisor and digital transformation partner
Manage external vendors and technology partners (e.g., CMS providers, ad tech vendors, AI platform integrators), negotiating SLAs, budgets, and deliverables
Present strategic roadmaps, quarterly business reviews, and performance reports to C-suite and cross-functional leadership
Build, mentor, and scale a multidisciplinary team of digital strategists, campaign managers, data analysts, UX designers, and technologists
Foster a culture of continuous learning, experimentation (e.g., innovation labs, hackathons), and best-practice sharing
Define clear career paths, conduct performance reviews, and identify growth opportunities
Stay at the forefront of digital and life-science trends—AI in healthcare, omnichannel orchestration, patient-centric engagement—and translate them into actionable strategies
Represent Klick at industry conferences, advisory boards, and peer forums; publish white papers or case studies demonstrating our transformational impact
Monitor evolving regulatory guidelines (FDA, HIPAA, GDPR) and ensure all digital activities adhere to compliance standards

Skills

Key technologies and capabilities for this role

SalesforceSalesforce Health CloudVeevaMarketoEloquaPowerBIGoogle AnalyticsDatabricksMarketing AutomationAIPredictive ModelingA/B TestingCRMOmnichannel MarketingDigital Transformation

Questions & Answers

Common questions about this position

What is the salary or compensation for the Director, Omnichannel Enablement role?

This information is not specified in the job description.

Is this Director position remote or does it require office work?

This information is not specified in the job description.

What key skills and expertise are required for this role?

The role requires deep healthcare expertise, visionary digital leadership, proficiency with omnichannel technologies like email, social media, CRM (Salesforce, Veeva), and analytics platforms (PowerBI, Google Analytics), plus knowledge of data governance, HIPAA compliance, and AI-powered insights.

What is the team structure and leadership like in this role?

You will build, mentor, and scale a multidisciplinary team of digital strategists, campaign managers, data analysts, UX designers, and technologists, while fostering a culture of continuous learning, experimentation, and best-practice sharing.

What makes a strong candidate for this Director position?

A strong candidate is a seasoned leader with deep healthcare expertise, experience architecting end-to-end digital strategies for life sciences brands, proficiency in omnichannel tools and data analytics, and proven ability to manage teams, clients, and vendors while ensuring regulatory compliance.

Kick

Financial management for small businesses and creators

About Kick

Kick.co helps small business owners, freelancers, and creators manage their finances more effectively. The company offers a range of services that simplify bookkeeping, maximize tax deductions, and provide cash back opportunities. Users connect their debit or credit cards to Kick.co's platform, which automatically categorizes their business income and expenses, saving them significant time and reducing audit risks. Kick.co operates on a subscription model, providing both automated and human-assisted support, ensuring users receive timely and personalized financial advice. Unlike traditional banks, Kick.co partners with Blue Ridge Bank N.A. to offer banking services. The goal of Kick.co is to help its users save time and money, with the average member saving around $15,452 annually through tax deductions and cash back, while also fostering a community for sharing financial tips.

Palo Alto, CaliforniaHeadquarters

2021Year Founded

$8.8MTotal Funding

SEEDCompany Stage

FintechIndustries

11-50Employees