Director of Sales Enablement

Employment Type: Full-Time

Position Overview

Qualified is the Agentic Marketing Platform for B2B companies. With Piper the AI SDR Agent, Qualified offers a whole new way to grow inbound pipeline. Piper operates across both the website and email, working to engage website visitors, capture leads, and convert buyers into pipeline around the clock. Hundreds of the world’s leading brands—including Crunchbase, Asana, Box, and Grubhub—choose Qualified to increase lead conversions, generate more meetings, and improve efficiency within their inbound pipeline motion.

As we scale our go-to-market motion, we’re investing in world-class enablement — and we’re bringing Highspot online as our centralized content and learning hub. We’re hiring a Director of Sales Enablement to lead and evolve how we enable our AEs, BDRs, and SEs — from onboarding and ramp to continuous development and deal support. This leader will drive strategy, execution, and field impact — while owning the enablement systems and experiences that power our teams, including full accountability for the success of Highspot.

Responsibilities

• Own the Sales Learning Experience: Design, build, and continuously improve a modern, blended learning ecosystem that ramps reps fast and reinforces mastery across all stages of the sales journey.
• Lead Highspot Strategy & Execution: Serve as the internal owner for Highspot, driving its configuration, content governance, adoption, and measurement to ensure reps always have the right content, at the right time, for the right buyer.
• Build Scalable Enablement Programs: Develop and manage scalable learning experiences, playbooks, and certifications that accelerate time-to-productivity and impact at every level.
• Partner Cross-Functionally: Work closely with Sales Leaders, Product Marketing, and RevOps to align enablement initiatives with revenue goals and evolving GTM strategy.
• Measure What Matters: Define and report on enablement KPIs (time to productivity, certification rates, content usage, win rates) and translate insights into action.
• Be a Culture Carrier: Champion a culture of continuous learning, feedback, and excellence; empower managers to reinforce skills through coaching and frontline execution.

Requirements

• 7-10 years of experience in Sales Enablement or GTM Enablement roles, with 3+ years in a leadership role building and scaling programs in a high-growth B2B SaaS environment.
• Proven expertise designing adult learning experiences, certification programs, and manager-led coaching playbooks.
• Hands-on experience owning and driving adoption of Highspot (or similar platform) at scale.
• Familiarity with system integrations (Salesforce, Gong, Outreach) and content taxonomy best practices.
• Strong partnership mindset — a trusted collaborator to Sales, Marketing, and RevOps leaders.
• Data-driven and outcome-oriented: you care deeply about tying enablement to measurable revenue results.
• Exceptional communication skills, executive presence, and ability to influence at all levels.
• Deep empathy for sellers and a proactive mindset that stays one step ahead of the field.

About Qualified

Qualified is the AI pipeline generation platform for revenue teams that use Salesforce. Headquartered in San Francisco, Qualified delivers pipeline generation at scale with AI and automation for thousands of customers like Autodesk, Blackbaud, and Epson. Led by former Salesforce CMO Kraig Swensrud and former Salesforce Product SVP Sean Whiteley, Qualified boasts 900+ 5-star reviews on G2 and is ranked #1 on the Salesforce AppExchange. Qualified is funded by Sapphire, Tiger Global, Norwest Venture Partners, Redpoint Ventures, and Salesforce Ventures.

Company Culture: One Team

We’re all in this together with a shared goal: grow the business and each other. Work as a team, win as a team. Collaborate and strategize across departments to deliver A+ work. We are bold thought leaders that value creating a sense of belonging for all.