Adobe Express - General Manager, Sports Partnerships

Employment Type: Full time

Our Company

Changing the world through digital experiences is what Adobe’s all about. We give everyone—from emerging artists to global brands—everything they need to design and deliver exceptional digital experiences! We’re passionate about empowering people to create beautiful and powerful images, videos, and apps, and transform how companies interact with customers across every screen. We’re on a mission to hire the very best and are committed to creating exceptional employee experiences where everyone is respected and has access to equal opportunity. We realize that new ideas can come from everywhere in the organization, and we know the next big idea could be yours!

About Adobe Express and our Sports Partnerships

Adobe Express is the quick and easy creative-anything app for on-brand content. The Adobe Express developer platform empowers our partners and customers to seamlessly integrate Express’s generative and editing superpowers into their third-party websites and applications. We enable their users to create and publish branded content without leaving their workflow. Fan engagement is the fastest-growing part of our partner ecosystem, powered by a combination of custom content, multi-channel marketing, and deep product integrations with Adobe Express.

The Opportunity

We are seeking a dynamic and product-minded executive to be the general manager for a key partnership with a global sports league. In this role, you will be responsible for managing the relationship across companies and delivering delightful and seamless fan experiences across all surfaces and channels. You will define the broader strategy and direction, lead complex projects to execution and results (including overall growth and retention), “zero in” on top partner and fan challenges, and ensure proactive problem resolution. This role offers the opportunity to shape a transformative partnership that will drive GTM innovation and build significant business impact!

What You’ll Do

• Define and implement a comprehensive strategy for achieving global reach for Adobe Express with league activations across web and mobile applications, omni-channel marketing, and sporting events.
• Build and sustain executive-level relationships with the sports league, ensuring alignment of objectives and encouraging trust.
• Collaborate with internal Adobe teams (e.g., product, design, content, marketing, legal) to ensure seamless execution of partnership initiatives.
• Collaborate with Adobe product leaders to identify new opportunities to drive adoption and use of Adobe products by league employees and fans.
• Develop metrics to measure partnership success and regularly update executive leadership.
• Act as the “voice of the partner” and their fan base to identify challenges or misalignments and seek resolution.
• Cultivate a deep understanding of professional sports, industry trends, and the broader market landscape to develop the partnership roadmap.
• Provide monthly updates to leadership on the status and performance of the partnership - what’s working, what’s not, and what we do about it.

What You’ll Bring

• Proven Experience:
  • 15+ years of experience in product management, strategic partnerships, or business development, including both strategy and execution.
  • 5+ years driving large-scale transformation partnerships with a B2C component and measurable results in terms of users, revenue, or both.
• Communication and... (Further details on communication skills would typically follow here)