ConnectWise

Senior Product Marketing Manager - Ecosystem

Florida, United States

Not SpecifiedCompensation
Senior (5 to 8 years)Experience Level
Full TimeJob Type
UnknownVisa
Software, BiotechnologyIndustries

Requirements

The Senior Product Marketing Manager must have experience developing positioning and messaging, as well as integrated ecosystem strategies to drive demand and execute campaigns. This role requires the ability to partner with cross-functional teams, conduct market research, analyze performance, and manage multiple projects simultaneously while maintaining attention to detail and a data-driven approach. Experience in developing and managing positioning and messaging for product expansion strategies through an ecosystem, identifying ecosystem needs, and understanding market trends and competitive landscapes is essential. The candidate should also be adept at communicating value propositions, developing sales enablement tools, and identifying opportunities to out-position competitors.

Responsibilities

The Senior Product Marketing Manager will be responsible for conceiving, developing positioning and messaging, and integrated ecosystem strategies to drive demand and execute successful campaigns. They will partner with cross-functional teams to develop effective messaging, obtain market intelligence, build sales enablement, and deliver compelling assets. Key duties include supporting cross-functional teams for successful GTM outcomes, researching and analyzing market data, designing and delivering marketing and communication strategies, managing multiple projects, analyzing marketing strategy performance, creating marketing campaign targets, developing and executing growth strategies for ecosystem go-to-market, modeling new product plans, driving end-to-end planning processes, working with executive leadership, developing and managing positioning and messaging for product expansion strategies, identifying ecosystem needs, overseeing market research, communicating value propositions, identifying opportunities to out-position competitors, monitoring internal processes for efficiency, managing market person mapping and marketing intelligence, assisting marketing programs that drive demand, communicating and collaborating cross-functionally on product positioning, initiating and fostering relationships for new ecosystem product bundles, owning the product market requirement phase, interfacing with partner-centric listening posts, and acting as a liaison to market and technical participants for user groups, partner events, tradeshows, and roadshows.

Skills

Product Marketing
Go-to-Market Strategy
Messaging
Demand Generation
Campaign Execution
Market Intelligence
Sales Enablement
Marketing Strategy
Project Management
Data Analysis

ConnectWise

Software platform for IT business management

About ConnectWise

ConnectWise provides a software platform designed for Technology Solutions Providers (TSPs) to manage their business operations effectively. The platform includes tools for business management, remote monitoring and management, remote access, and automation of quotes and proposals, as well as conducting cybersecurity risk assessments. It integrates with numerous key vendors, creating a comprehensive ecosystem that supports various IT sector clients in managing their as-a-service business models. Unlike many competitors, ConnectWise emphasizes community engagement through its network, The IT Nation, which promotes collaboration and knowledge sharing among users. The goal of ConnectWise is to empower TSPs to streamline their operations and enhance their service offerings while fostering an inclusive culture that values diverse contributions from its employees.

Tampa, FloridaHeadquarters
1982Year Founded
$569KTotal Funding
SEEDCompany Stage
Enterprise Software, CybersecurityIndustries
1,001-5,000Employees

Benefits

Hybrid Work Options
Remote Work Options

Risks

Leadership transition may lead to strategic shifts or instability.
Increased competition from companies like Liongard could impact market share.
Integration challenges with PowerDMARC and EasyDMARC may affect operations.

Differentiation

ConnectWise offers a comprehensive software platform for Technology Solutions Providers (TSPs).
The company integrates with hundreds of vendors, creating a robust ecosystem for users.
ConnectWise fosters a highly engaged community, known as The IT Nation.

Upsides

Growing demand for remote monitoring solutions supports ConnectWise's offerings.
The rise of cloud-based solutions aligns with ConnectWise's subscription revenue model.
Increased collaboration in the IT ecosystem benefits ConnectWise's integration strategy.

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