Senior Product Marketing Manager

Position Overview

ConnectWise is a global leader in software solutions for technology solution providers, with over 3,000 colleagues across North America, EMEA, and APAC. Our platform empowers over 45,000 partners to manage their businesses, increase sales, automate service delivery, and enhance customer experiences. We are a community-driven company that values innovation, inclusivity, and the unique contributions of every colleague.

The Senior Product Marketing Manager is responsible for developing positioning, messaging, and integrated ecosystem strategies to drive demand and execute successful campaigns in assigned markets. This role collaborates with cross-functional teams to craft effective messaging, gather market intelligence, build sales enablement tools, and produce compelling marketing assets.

Requirements

• Cross-functional Collaboration: Provides support to cross-functional teams to achieve successful Go-to-Market (GTM) outcomes.
• Market Research & Analysis: Researches, analyzes, and documents market findings.
• Team Guidance: May coach, review, and/or delegate work to other team members.
• Strategy Development & Execution: Designs, delivers, and executes marketing and communication strategies.
• Project Management: Manages multiple projects simultaneously, maintaining detail orientation and a data-driven approach.
• Performance Analysis: Analyzes and assesses the performance of marketing strategies and recommends improvements.
• Goal Setting & Tracking: Creates targets for marketing campaigns and analyzes outcomes against strategic objectives and organizational goals.
• Growth Strategy: Develops and executes growth strategies for ecosystem go-to-market initiatives.
• Product Planning: Models new product plans and routes to market, considering required resources and payback periods.
• Process Ownership: Drives end-to-end planning processes and core priority settings.
• Executive Engagement: Works with executive leadership to drive outcomes, align business owners and stakeholders, mitigate risks, identify trends, plan strategic breakthroughs, provide feedback on marketing plans, and deliver value.
• Ecosystem Messaging: Develops and manages positioning and messaging for product expansion strategies through our ecosystem.
• Market Intelligence: Identifies ecosystem needs, oversees market research, and monitors market trends and competitive landscapes.
• Value Proposition: Communicates the value proposition of products and develops tools to support the selling process.
• Competitive Positioning: Identifies opportunities to out-position competitors based on product differentiation.
• Process Improvement: Monitors internal processes for efficiency and validity pre- and post-GTM, designing and executing improvements as needed.
• Buyer Insights: Manages market persona mapping and marketing intelligence, serving as an expert on buyer needs, buying criteria, and competitor weaknesses.
• Demand Generation: Assists marketing programs that drive demand for products within assigned markets.
• Cross-functional Communication: Communicates and collaborates cross-functionally to define product positioning.
• Ecosystem Development: Initiates and fosters relationships to create and promote new ecosystem product bundles.
• Market Analysis: Owns the product market requirement phase, including market analysis, total addressable market size, and competitive landscape.
• Stakeholder Interface: Interfaces with partner-centric listening posts to gather input, communicate product strategies, and present data.
• Liaison Role: Acts as a liaison to market and technical participants for user groups, partner events, tradeshows, and roadshows.
• Technical Translation: Translates technical capabilities into business benefits.

Responsibilities

• Develop and execute integrated ecosystem strategies.
• Create compelling positioning and messaging for products.
• Conduct market research and competitive analysis.
• Build sales enablement materials and tools.
• Manage and optimize marketing campaigns.
• Analyze campaign performance and provide recommendations.
• Collaborate with product management, sales, and engineering teams.
• Develop and manage product launch plans.
• Gather market intelligence and identify trends.
• Foster relationships within the partner ecosystem.
• Communicate product strategies to internal and external stakeholders.

Company Information

ConnectWise is a leading software company with a strong community focus. We are dedicated to the success of technology solution providers and foster an inclusive, positive culture where colleagues are valued for their unique perspectives and skills. We encourage discovery, debate, and recognize key moments as milestones.