Director of Product Marketing

Remote

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Not SpecifiedCompensation

Expert & Leadership (9+ years)Experience Level

Full TimeJob Type

UnknownVisa

Healthcare, Mental Health, BiotechnologyIndustries

Requirements

Candidates should have 8-10+ years of product marketing or consumer marketing experience, including ownership of business-critical launches and multi-stakeholder GTM initiatives. A Bachelor's degree is required. Exceptional storytelling, communication, and analytical skills are necessary, along with deep expertise in go-to-market strategy, product positioning, and developing messaging. Experience working directly with product teams to influence roadmaps with audience insights is essential, as is the ability to collaborate effectively across cross-functional teams and manage multiple priorities.

Responsibilities

The Director of Product Marketing will own the messaging, positioning, and go-to-market strategy for Talkiatry's clinical services and patient-facing products. They will coordinate the execution of patient launches across the company, conduct research to represent the voice of the customer, and serve as the marketing team's liaison for patient marketing. This role involves driving end-to-end launch planning and execution, collaborating with cross-functional teams to optimize patient journeys, and establishing a patient launch playbook. Responsibilities also include developing and refining patient messaging, creating patient-facing materials, and tracking marketing metrics to inform GTM priorities.

Skills

Product Marketing

Messaging

Positioning

Go-to-Market Strategy

Market Research

Consumer Marketing

Product Launches

Cross-functional Collaboration

Data Analysis

Strategic Planning

Talkiatry

Provides virtual psychiatric care services

About Talkiatry

Talkiatry provides psychiatric care services through a telehealth platform, focusing on mental health support. Clients seeking help can easily check if their insurance is accepted and complete an online assessment, which helps match them with a suitable psychiatrist from Talkiatry's team. This allows clients to have their first virtual visit within days, making mental healthcare more accessible. Unlike many competitors, Talkiatry's services are covered by insurance, reducing the financial barriers often associated with mental health care. The goal of Talkiatry is to offer convenient and empathetic psychiatric care, led by a diverse team of experts, to help clients on their journey to better mental health.

New York City, New YorkHeadquarters

2019Year Founded

$192.6MTotal Funding

DEBTCompany Stage

HealthcareIndustries

201-500Employees

Benefits

Health Insurance

Dental Insurance

Vision Insurance

401(k) Company Match

Unlimited Paid Time Off

Paid Holidays

Paid Parental Leave

Flexible Work Hours

Remote Work Options

Risks

Increased competition from other telehealth platforms may affect market share.

Reliance on insurance reimbursements poses financial risks with policy changes.

Rapid expansion could lead to operational challenges and quality control issues.

Differentiation

Talkiatry offers insurance-covered virtual psychiatric care, enhancing accessibility for patients.

The company partners with ERC Pathlight to provide specialized care for eating disorders.

Talkiatry's diverse clinical team ensures personalized care across various mental health needs.

Upsides

Talkiatry's value-based care model improves health outcomes and reduces costs.

The partnership with Biogen expands services to address postpartum depression effectively.

Growing telehealth adoption boosts demand for Talkiatry's services.

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