Director of Product & Customer Marketing at Lightspeed Commerce

Montreal, Quebec, Canada

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Not SpecifiedCompensation

Senior (5 to 8 years), Expert & Leadership (9+ years)Experience Level

Full TimeJob Type

UnknownVisa

Commerce, Technology, RetailIndustries

Requirements

10+ years in product marketing or similar go-to-market role
Proven experience leading, mentoring, and developing a high-performing team
Deep expertise in B2B SaaS marketing, with preferred experience from solutions serving small businesses (SMB)
Demonstrated success in partnering with Product and Technology teams to influence roadmaps and execute successful launches
Prior experience orchestrating complex, GTM campaigns that drive key product marketing results

Responsibilities

Architect and orchestrate the North American go-to-market (GTM) strategy for our product portfolio, ensuring alignment with Product, Marketing and Sales teams to drive commercial success
Architect a powerful messaging and positioning framework that establishes clear competitive differentiation and translates our product's value for key internal and external audiences
Lead, mentor, and grow a high-performing product marketing team, setting clear goals and owning the outcomes of all PMM-led initiatives and programs
Champion GTM and product insights, leveraging market research and competitive intelligence to inform product strategy, pricing, and positioning within North America
Forge a strong, collaborative partnership with Product and Technology teams to influence the product roadmap and streamline the launch process for new features and offerings
Develop and execute lifecycle marketing strategies focused on increasing product adoption, engagement, and retention among our existing customer base
Work closely with our sales enablement group, equipping teams with the compelling messaging, tools, and training required to drive revenue
Enhance the operational efficiency of the Product Marketing and GTM functions by defining, implementing, and refining key processes and workflows
Build influential relationships across the organization to ensure seamless collaboration and alignment on all product marketing-driven initiatives, including with our other regional Product Marketing leaders

Skills

Key technologies and capabilities for this role

GTM StrategyProduct MarketingMessagingPositioningMarket ResearchCompetitive IntelligenceSales EnablementCustomer Lifecycle MarketingTeam LeadershipProduct Launch

Questions & Answers

Common questions about this position

What experience is required for the Director of Product & Customer Marketing role?

Candidates need 10+ years in product marketing or a similar go-to-market role, proven experience leading and mentoring teams, deep expertise in B2B SaaS marketing (preferably for SMBs), success partnering with Product and Technology teams, and experience orchestrating complex GTM campaigns.

Is this a remote or flexible work position?

The role offers a flexible work environment that empowers you to do your best work.

What is the company culture like?

The culture celebrates performance and provides the chance to make an impact in a team that’s big enough for career growth.

What salary or compensation does this role offer?

This information is not specified in the job description.

What makes a strong candidate for this position?

A strong candidate will have 10+ years in product marketing, experience leading high-performing teams, B2B SaaS expertise especially for SMBs, proven success influencing product roadmaps and launches, and a track record of orchestrating GTM campaigns.

Lightspeed Commerce

Provides software solutions for retailers and restaurateurs

About Lightspeed Commerce

Lightspeed Commerce provides software solutions designed specifically for small and medium-sized businesses in the retail and restaurant sectors. Their main products include point-of-sale systems, inventory management tools, and analytics features that help businesses operate more efficiently and engage with customers effectively. These tools work together to streamline operations, allowing businesses to manage sales, track inventory, and analyze performance data all in one place. Unlike many competitors, Lightspeed focuses on a subscription model for its services, which includes ongoing support and updates, as well as transaction fees for payment processing. The company's goal is to enhance global commerce by empowering SMBs with the technology they need to thrive in a competitive marketplace.

Amsterdam, NetherlandsHeadquarters

2005Year Founded

$2.1MTotal Funding

SERIES_ACompany Stage

Enterprise Software, FintechIndustries

1,001-5,000Employees

Benefits

Health Insurance

Unlimited Paid Time Off

Flexible Work Hours

Paid Leave

Extended Healthcare Benefits

Mental Health Support

Lightspeed Equity Scheme

Health & Wellness Credit

Volunteer Day

Risks

Increased competition from SpotOn in the restaurant POS market.

Adyen's Tap to Pay on iPhone poses a threat to Lightspeed's payment solutions.

Candis's financial management solutions could attract Lightspeed's target market.

Differentiation

Lightspeed offers a unified platform for both retail and hospitality businesses.

The company integrates online and offline sales channels for seamless operations.

Lightspeed's subscription model provides consistent revenue through software and transaction fees.

Upsides

Growing demand for unified commerce platforms aligns with Lightspeed's offerings.

Rise of contactless payments presents expansion opportunities for Lightspeed's payment solutions.

Subscription-based models are trending, benefiting Lightspeed's recurring revenue strategy.

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