Developer Marketing Director

Canada

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Not SpecifiedCompensation

Expert & Leadership (9+ years)Experience Level

Full TimeJob Type

UnknownVisa

Gaming, Biotechnology, SoftwareIndustries

Requirements

Candidates must have over 5 years of marketing experience, including at least 2 years in a developer marketing or B2B technology marketing leadership role. A strong understanding of the game development ecosystem and developer mindset is essential, along with a proven track record of running impactful multi-channel marketing campaigns and experience working with global, distributed teams. Excellent leadership, communication, and storytelling skills are required, and familiarity with technical content, developer tooling, and integration workflows is a plus.

Responsibilities

The Developer Marketing Director will define and execute the global developer marketing strategy, build a consistent developer-facing brand voice, and ensure marketing initiatives effectively promote custom integration use cases and self-service product adoption. This role involves leading the creation and promotion of marketing campaigns for developer audiences, highlighting lighthouse integrations and case studies, and managing presence at top developer events. Responsibilities also include overseeing the production of multi-format content tailored for different developer segments and regional markets, coordinating with Developer Relations to promote technical content, and driving marketing initiatives to extend Xsolla's reach into top game developer communities, while also supporting local developer events and using analytics to refine strategy.

Skills

Developer Marketing

Marketing Strategy

Brand Voice

Campaign Execution

Product Launches

Integration Showcases

Educational Resources

Global Marketing

Regional Marketing

Online Marketing

Offline Marketing

Developer Relations

Product Marketing

Sales Enablement

Xsolla

Integrated payment solutions for video games

About Xsolla

Xsolla provides integrated payment solutions and tools specifically designed for video game publishers and developers. Their services include payment processing, fraud detection, and gamified experiences, which help clients monetize their games and engage players effectively. Xsolla operates in over 200 countries, supports more than 130 currencies, and offers services in over 20 languages, making it accessible to a wide range of clients from indie developers to large publishers. Unlike many competitors, Xsolla focuses exclusively on the video game industry, allowing them to tailor their offerings to meet the unique needs of game developers. The company's goal is to enhance the gaming experience for players while providing developers with the tools they need to succeed.

Los Angeles, CaliforniaHeadquarters

2005Year Founded

$73MTotal Funding

DEBT_PPCompany Stage

Fintech, Entertainment, GamingIndustries

501-1,000Employees

Benefits

Health Insurance

Dental Insurance

Vision Insurance

Unlimited Paid Time Off

Professional Development Budget

Risks

Web3 expansion with Xsolla ZK may face regulatory challenges in strict regions.

MENA market entry with iBLOXX could encounter geopolitical and market barriers.

Technical integration of 'Pay with Points' may struggle with user adoption issues.

Differentiation

Xsolla offers a comprehensive suite of tools for game monetization and distribution.

The company supports over 130 currencies and 20 languages, enhancing global reach.

Xsolla's partnerships with major gaming entities like Valve and Ubisoft boost credibility.

Upsides

Xsolla's launch of Xsolla ZK taps into the growing Web3 gaming market.

The Mastercard partnership introduces innovative payment solutions like 'Pay with Points'.

Collaboration with iBLOXX expands Xsolla's presence in the MENA gaming ecosystem.

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