Director of Growth Marketing

Location Type: Remote Employment Type: Full-Time

About Felix

Felix is Canada’s first end-to-end platform providing on-demand treatment for everyday health. Felix offers online treatment, prescription delivery, and ongoing care across a growing range of categories such as mental health, sexual health, and daily health.

In just 5 years, Felix has:

• Expanded to treat over 17 common healthcare categories.
• Enhanced diagnosis solutions with integrated lab testing.
• Expanded its pharmacy network to ship to almost every province in Canada.

Felix has achieved 24 consecutive quarters of growth in both revenue and profit, positioning it as one of Canada’s fastest-growing tech companies. Over 1 million Canadians trust Felix Health for their everyday healthcare needs.

Felix sees a tremendous opportunity to accelerate growth and build a truly iconic Canadian brand. We are seeking a creative-minded growth marketer to help achieve this goal.

The Role

Reporting to the Sr. Director of Growth, the Director of Growth Marketing will play a pivotal role in scaling Felix’s digital acquisition efforts through performance-driven creative, on-platform media buying, and landing page optimization.

This is a high-impact role focused on customer acquisition, creative development, and optimizing growth levers across paid and organic channels. The ideal candidate possesses:

• A strong analytical mindset.
• Deep experience in performance marketing.
• A keen eye for creative strategy.
• A data-driven approach.
• Comfort working cross-functionally with creative teams, product teams, and external partners to maximize efficiency and drive customer growth.

Responsibilities

In this role, you will:

Growth Leadership & Innovation

• Stay at the forefront by testing and adopting new growth strategies, tools, and tactics.
• Bring thought leadership by identifying emerging trends and experimenting with novel approaches to drive acquisition performance.

Channel Performance Ownership

• Take full accountability for the business performance of managed channels.
• Proactively uncover growth opportunities, lead experimentation, and strive to exceed targets.

Mentorship & Cross-Functional Collaboration

• Act as a senior voice on the team, mentoring junior members and supporting their success.
• Contribute to a strong team culture rooted in collaboration, curiosity, and growth.

Performance Creative Production

• Own the strategy and execution of high-impact digital creative assets across Meta, YouTube, Google, and other acquisition channels.

Creative Process Management

• Shape and manage internal/external creative processes, collaborating with creative teams and external partners to ensure seamless execution of performance assets and landing page experiences.

Conversion Rate Optimization (CRO)

• Identify landing page opportunities, lead A/B testing, and optimize funnels to improve user conversion and cost efficiency.

Digital Acquisition Management

• Manage campaign execution and optimization across Meta, Google, Apple Search Ads, and emerging paid media platforms.

Affiliate & Partnership Marketing

• Develop and manage an affiliate strategy, cultivating partnerships that drive incremental growth and expand reach.

Performance Analysis & Optimization

• Utilize data to surface insights and take decisive action to improve efficiency, revenue, and ROI across all acquisition channels.

Trend Monitoring & New Growth Levers

• Stay ahead of industry trends and actively evaluate new tools, platforms, and tactics that can drive performance.

You Are:

• Data-Driven: Possess a strong ability to analyze and optimize performance campaigns.
• Creative Strategist: Understand how to develop compelling ads that drive conversions, unearthing new insights and hypotheses from consumers and external industry trends.
• CRO Expert: Skilled in improving landing page conversion rates.