[Remote] Director of Growth Marketing at felix

The Director of Growth Marketing will be responsible for scaling digital acquisition efforts through performance-driven creative, on-platform media buying, and landing page optimization. This includes owning channel performance, leading experimentation to exceed targets, and mentoring junior team members. Key duties involve leading the strategy and execution of digital creative assets across various platforms, shaping internal and external creative processes, and driving conversion rate optimization through A/B testing and funnel improvements. Additionally, responsibilities include managing on-platform digital acquisition campaigns, scaling affiliate and partnership marketing, and analyzing performance data to improve efficiency, revenue, and ROI. Staying ahead of industry trends and identifying new growth levers are also critical aspects of the role.