Director of Growth Marketing

Canada

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Not SpecifiedCompensation

Expert & Leadership (9+ years)Experience Level

Full TimeJob Type

UnknownVisa

Healthcare Technology, E-commerce, TelehealthIndustries

Requirements

The ideal candidate possesses a strong analytical mindset, deep experience in performance marketing, and a keen eye for creative strategy. They must be highly data-driven and comfortable working cross-functionally with creative and product teams, as well as external partners. A proven ability to analyze and optimize performance campaigns, coupled with expertise in developing compelling ads that drive conversions and identifying new insights from consumer and industry trends, is essential. Experience in conversion rate optimization (CRO) is also required.

Responsibilities

The Director of Growth Marketing will be responsible for scaling digital acquisition efforts through performance-driven creative, on-platform media buying, and landing page optimization. This includes owning channel performance, leading experimentation to exceed targets, and mentoring junior team members. Key duties involve leading the strategy and execution of digital creative assets across various platforms, shaping internal and external creative processes, and driving conversion rate optimization through A/B testing and funnel improvements. Additionally, responsibilities include managing on-platform digital acquisition campaigns, scaling affiliate and partnership marketing, and analyzing performance data to improve efficiency, revenue, and ROI. Staying ahead of industry trends and identifying new growth levers are also critical aspects of the role.

Skills

Growth Marketing

Digital Acquisition

Performance Marketing

Creative Strategy

Data-Driven

Analytics

Media Buying

Landing Page Optimization

Customer Acquisition

Paid Channels

Organic Channels

Experimentation

Trend Identification

felix

Online platform for telemedicine services

About felix

Felix provides an online platform that allows patients to receive medical treatment without needing to visit a doctor's office or pharmacy. The process involves three steps: patients fill out a health questionnaire, a healthcare practitioner from Felix's network creates a personalized treatment plan, and the prescribed medication is delivered directly to the patient's home in discreet packaging. This service is designed for those who prioritize convenience, privacy, and timely access to healthcare. Felix differentiates itself from competitors by emphasizing compassion and non-judgment in its approach, aiming to reduce stigma around seeking medical help. The goal of Felix is to make healthcare more accessible and supportive for all Canadians, as evidenced by the trust of over 500,000 users.

Toronto, CanadaHeadquarters

2019Year Founded

$24.1MTotal Funding

SERIES_BCompany Stage

Consumer Software, HealthcareIndustries

201-500Employees

Benefits

Remote Work Options

Flexible Work Hours

Risks

Competition from established telemedicine platforms like Maple and Babylon Health is increasing.

Potential regulatory challenges could impact Felix's operational processes in Canada.

Data privacy concerns may affect customer trust in telemedicine platforms.

Differentiation

Felix offers a seamless three-step healthcare process for Canadian patients.

The company emphasizes compassionate, non-judgmental care to reduce healthcare stigma.

Felix provides discreet home delivery of medications, enhancing privacy and convenience.

Upsides

Felix raised CDN$18M in Series B funding to expand service offerings.

Partnership with Consonant Skincare diversifies product offerings and revenue streams.

Increased demand for virtual mental health services boosts Felix's market potential.

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