Director, Marketing Operations
SyndigoSalary not specified
Full Time
Expert & Leadership (9+ years)
Director, Marketing & Business Development-III at Brixmor Property Group
Anchorage, Alaska, United States
Not SpecifiedCompensation
Senior (5 to 8 years), Expert & Leadership (9+ years)Experience Level
Full TimeJob Type
UnknownVisa
Retail, Real EstateIndustries
Requirements
- BA or BS degree with emphasis in sales, marketing, or business
- 4-6 years previous experience in sales, sponsorship, strategic marketing, event management, and budgeting
- Knowledge of retail management, marketing and advertising and working knowledge of the media industry
- Excellent interpersonal, communication, selling, and negotiation skills with the ability to use tact and diplomacy when interacting with others
- Superior computer skills combined with the ability to effectively communicate verbally, visually, and in writing
- Flexibility to work varied schedules including weekends and evenings
- Strong team building and coaching skills
- Ability to handle multiple projects simultaneously
- Some overnight travel required
- Ability to think strategically
- Strong organization and coordination skills
Responsibilities
- Identify, create and sell revenue opportunities through strategic positioning of mall assets, media assets, and mall programming in order to achieve the financial sales goals of the property
- Develop and implement retailer intensification strategies
- Promote platform program opportunities to retailers, securing retailer offers to enhance programming
- Flawlessly execute all national and/or regional SBV programs and initiatives at the field level
- Create annual marketing budgets based on retailer dues, allocating mandatory expenses, discretionary expenses and media expenses as appropriate to support platform programming, Simon initiatives and brand messaging in order to achieve center objectives
- Responsible for monthly forecasting and maximizing marketing dollars by analyzing ROI
- Develop and execute an annual marketing plan which strategically utilizes all platform programs, supports the corporate marketing objectives and positively impacts the center’s core financial objectives EBIDTA, SBV income, leasing, sales, overage rent, traffic and market share
- Coordinate shopping center visual merchandising, signage and advertising programs
- Maintain effective media relations by fielding media calls and preparing responses
- Focus on exponentially driving growth of social media channels, including fan base for Facebook and Instagram (social connections), as well as an increase in data collection, SMS and Email (subscribers), for the specific business unit for which you have direct responsibility
- Participate in Manager on Duty rotation, staff meetings and other relevant management responsibilities as a critical member of the mall management team at each center
Skills
Key technologies and capabilities for this role
Questions & Answers
Common questions about this position
What is the salary for the Director, Marketing & Business Development role?
This information is not specified in the job description.
Is this position remote or does it require working at a specific location?
The position is based at Anchorage 5th Avenue Mall and requires flexibility to work varied schedules including weekends and evenings.
What are the minimum qualifications and required skills for this role?
Candidates need a BA or BS degree in sales, marketing, or business, 4-6 years of experience in sales, sponsorship, strategic marketing, event management, and budgeting, plus excellent interpersonal, communication, selling, negotiation skills, and superior computer skills.
What does the work environment and team structure look like at Brixmor Property Group?
The role involves participating in Manager on Duty rotation, staff meetings, and other management responsibilities as a critical member of the mall management team.
What makes a strong candidate for this Director position?
A strong candidate will have 4-6 years of experience in sales, sponsorship, strategic marketing, event management, and budgeting, along with excellent communication, negotiation skills, and knowledge of retail and media industries.
Brixmor Property Group
Owns and operates retail shopping centers
About Brixmor Property Group
Brixmor Property Group owns and operates around 360 retail centers in the United States, serving as important locations where retailers and communities interact. Their properties range from large shopping centers to smaller spaces available for lease or sale. The company focuses on sustainable growth by revitalizing underused assets and collaborating with businesses to create lively retail environments. Brixmor's revenue comes mainly from leasing spaces to a variety of tenants, including national retailers, local businesses, and seasonal pop-up shops. They offer flexible leasing options and prime locations to attract a diverse clientele. Brixmor stands out from competitors through its commitment to community engagement and sustainable practices, ensuring that its properties remain appealing and beneficial to both tenants and local communities.
New York City, New YorkHeadquarters
1985Year Founded
$400MTotal Funding
IPOCompany Stage
Real EstateIndustries
201-500Employees
Benefits
Paid parental leave
Medical/Rx/Vision coverage
Dental
Flexible spending accounts
401(k)
Life insurance
Service days
Education assistance
Risks
Rising interest rates could impact Brixmor's financing for acquisitions and redevelopment.
E-commerce growth may reduce foot traffic to Brixmor's physical shopping centers.
Potential tenant bankruptcies could increase vacancy rates and reduce rental income.
Differentiation
Brixmor focuses on grocery-anchored centers, ensuring stable foot traffic and revenue.
The company partners with entrepreneurs to revitalize underused assets, enhancing community value.
Brixmor offers flexible leasing options, attracting diverse tenants including pop-up shops.
Upsides
Moody's upgraded Brixmor's credit rating to 'Baa2', reflecting strong operating results.
Record occupancy rates and lease retention indicate robust demand for Brixmor's properties.
Brixmor's focus on sustainability aligns with increasing tenant and investor preferences.
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