Director, In-Store Marketing & Visual Merchandising at Skechers

Manhattan Beach, California, United States

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Not SpecifiedCompensation

Senior (5 to 8 years), Expert & Leadership (9+ years)Experience Level

Full TimeJob Type

UnknownVisa

RetailIndustries

Requirements

Ability to thrive in a fast-paced retail environment
Strong command of Microsoft Office and understanding of retail calculations
Ability to analyze data, provide insights, and make recommendations
Strong organizational and time management skills, with attention to detail
Ability to prioritize multiple projects and priorities with minimal supervision
Ability to manage a team (implied from supervisory responsibilities and incomplete sentence)
Passionate, creative, and experienced in marketing and visual merchandising
Proven track record in developing visual and marketing plans

Responsibilities

Develop annual visual and marketing plans and budgets to maximize new store sales, drive traffic, enhance the brand, and elevate guest experiences
Maintain a rolling six-month visual and marketing event calendar to support new store openings, marketing events, and advertising
Partner with the Creative Director to develop and execute in-store visual messaging campaigns to differentiate Skechers stores and make an emotional connection with customers
Work with Merchandising (Product and Allocations teams) to understand big initiatives, categories, timing of deliveries, and launches
Partner with Regional and District managers to develop plans to support struggling markets and new store openings from concept to completion; conduct store and market visits as necessary
Develop localized store/market-specific advertising including billboards, digital, radio, direct mail, and grassroots campaigns to increase awareness, drive traffic, accelerate sales, and support store growth
Manage a team to support promotional and advertising efforts; responsible for training and development
Develop visual and marketing program recaps to evaluate success of campaigns and efficiency of spend
Maintain library of grassroots marketing and visual collateral (e.g., flyers, discount cards, tear pads) updated bi-annually
Partner closely with the Digital Group to align campaigns and initiatives for a better omni-channel experience
Work with the Operations team to implement strategies to enhance the customer experience in Big Beautiful and Performance stores
Stay on top of retail trends; visit competitors, document promotions and campaigns, provide monthly recap decks with findings and recommendations
Work closely with Graphics department to develop creative and manage the process from inception to execution, ensuring deadlines are met
Oversee a Marketing and Visual team; ensure the team meets deadlines, performs at a high level, and contributes to growth and development of team members

Skills

Key technologies and capabilities for this role

Visual MerchandisingRetail MarketingMarketing StrategyBudget ManagementEvent PlanningIn-Store GraphicsSignageLocal AdvertisingGrand OpeningsDirect MailRadio AdvertisingDigital MarketingStore Visits

Questions & Answers

Common questions about this position

What does this role report to?

This new role will report to the Senior Director, Retail Marketing and Visual Merchandising.

Is this a remote position or does it require office presence?

This information is not specified in the job description.

What are the key responsibilities of this role?

The role involves developing annual visual and marketing plans and budgets, maintaining a six-month event calendar, partnering with creative and merchandising teams, managing localized advertising, leading a team, and staying on top of retail trends.

What kind of team will I be managing in this position?

You will manage a team to support promotional and advertising efforts and be responsible for their training and development.

What experience makes a strong candidate for this Director role?

A strong candidate is passionate, creative, experienced, with a proven track record in developing comprehensive visual and marketing plans including in-store graphics, local advertising, and traffic-driving initiatives.