Director, Growth Marketing at Credit Karma

Oakland, California, United States

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Not SpecifiedCompensation

Expert & Leadership (9+ years)Experience Level

Full TimeJob Type

UnknownVisa

FinTech, Financial ServicesIndustries

Requirements

8+ years of experience in growth marketing, lifecycle marketing, or CRM leadership roles, with at least 3 years managing high-performing teams
Proven ability to drive measurable business outcomes, especially revenue growth, through owned marketing channels
Experience managing channel revenue to meet annual goals and forecasts
Experience optimizing campaigns across email, push, and in-app channels, with a track record of delivering impactful wins
Analytical mindset

Responsibilities

Lead a high-performing team of data-driven growth marketers, empowering them to unlock new growth opportunities across email, push, and in-app marketing channels
Own the marketing strategy and execution that contributes to double-digit business growth for the Personal Loans business
Leverage consumer insights to design and implement robust marketing interventions that engage users effectively at each stage of a personal loan consideration journey - from need awareness, to solution exploration, and finally to loan application
Lead your team in their development and execution of multi-channel campaigns (e.g., email, push, in-app notifications) that achieve measurable business results. Continuously test and optimize these campaigns to improve open rates, click-through rates, and overall funnel efficiency
Guide your team in their use of segmentation, targeting, credit bureau data, and behavioral signals to build personalized, scalable messaging that deepens customer engagement and builds member confidence in the Credit Karma platform
Partner with cross-functional teams—including Product, Design, Creative, Engineering, Analytics, Data Science, and Legal—to ensure seamless end-to-end user experiences
Leverage data to evaluate the success of campaigns, report on performance metrics, and uncover insights that drive continuous improvement and innovation
Influence key product decisions to improve conversion and deliver a best-in-class customer experience across all member touchpoints
Monitor market conditions, competitors, and industry innovations to identify new opportunities for growth

Skills

Growth Marketing

Email Marketing

Push Notifications

In-App Marketing

CRM

Lifecycle Marketing

Data-Driven Marketing

Team Leadership

Credit Karma

Provides free credit scores and financial tools

About Credit Karma

Credit Karma provides financial tools and resources to help individuals improve their financial health. The platform offers free access to credit scores, credit monitoring, and personalized recommendations for credit cards and loans, including options for cars, homes, and personal financing. Users can track their credit progress and receive alerts about changes to their credit reports. Unlike many competitors, Credit Karma operates on a freemium model, allowing users to access a wide range of services at no cost while earning revenue through partnerships with financial institutions. The company's goal is to empower its members to achieve their financial goals by providing helpful resources and fostering a sense of ownership and progress in their financial journeys.

Oakland, CaliforniaHeadquarters

2007Year Founded

$358MTotal Funding

ACQUISITIONCompany Stage

Fintech, Cybersecurity, Financial ServicesIndustries

1,001-5,000Employees

Benefits

Health Insurance

Dental Insurance

401(k) Retirement Plan

Commuter Benefits

Wellness Program

Paid Vacation

Paid Sick Leave

Education Perks

Risks

Increased competition from Walmart-backed FinTech One could challenge Credit Karma's market share.

Integration challenges from Zendrive acquisition may distract from Credit Karma's core objectives.

Intuit's AI advancements could overshadow Credit Karma's financial tools and services.

Differentiation

Credit Karma pioneered free credit scores, setting it apart in personal finance.

The company offers a comprehensive suite of free financial tools and recommendations.

Credit Karma's freemium model generates revenue through partnerships with financial institutions.

Upsides

Credit Karma's acquisition of Zendrive enhances its mobility risk intelligence offerings.

AI-driven financial assistants could inspire Credit Karma to develop personalized financial tools.

Growing digital solutions adoption by SMBs presents expansion opportunities for Credit Karma.

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