Director, Growth Marketing at Credit Karma

Oakland, California, United States

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Not SpecifiedCompensation

Expert & Leadership (9+ years)Experience Level

Full TimeJob Type

UnknownVisa

FinTech, Financial ServicesIndustries

Requirements

8+ years of experience in growth marketing, lifecycle marketing, or CRM leadership roles, with at least 3 years managing high-performing teams
Proven ability to drive measurable business outcomes, especially revenue growth, through owned marketing channels
Experience managing channel revenue to meet annual goals and forecasts
Experience optimizing campaigns across email, push, and in-app channels, with a track record of delivering impactful wins
Analytical mindset

Responsibilities

Lead a high-performing team of data-driven growth marketers, empowering them to unlock new growth opportunities across email, push, and in-app marketing channels
Own the marketing strategy and execution that contributes to double-digit business growth for the Personal Loans business
Leverage consumer insights to design and implement robust marketing interventions that engage users effectively at each stage of a personal loan consideration journey - from need awareness, to solution exploration, and finally to loan application
Lead your team in their development and execution of multi-channel campaigns (e.g., email, push, in-app notifications) that achieve measurable business results. Continuously test and optimize these campaigns to improve open rates, click-through rates, and overall funnel efficiency
Guide your team in their use of segmentation, targeting, credit bureau data, and behavioral signals to build personalized, scalable messaging that deepens customer engagement and builds member confidence in the Credit Karma platform
Partner with cross-functional teams—including Product, Design, Creative, Engineering, Analytics, Data Science, and Legal—to ensure seamless end-to-end user experiences
Leverage data to evaluate the success of campaigns, report on performance metrics, and uncover insights that drive continuous improvement and innovation
Influence key product decisions to improve conversion and deliver a best-in-class customer experience across all member touchpoints
Monitor market conditions, competitors, and industry innovations to identify new opportunities for growth

Skills

Key technologies and capabilities for this role

Growth MarketingEmail MarketingPush NotificationsIn-App MarketingCRMLifecycle MarketingData-Driven MarketingTeam Leadership

Questions & Answers

Common questions about this position

What is the salary or compensation for the Director, Growth Marketing role?

This information is not specified in the job description.

Is this Growth Marketing Director position remote or does it require office work?

This information is not specified in the job description.

What skills and experience are required for this Growth Marketing Director role?

The role requires a proven track record in growth marketing, deep experience with lifecycle and CRM strategies, and outstanding leadership skills, with a focus on data-driven marketing across owned channels like email, push notifications, and in-app.

What is the company culture like at Credit Karma?

Credit Karma is a mission-driven company focused on championing financial progress, with a collaborative environment involving cross-functional teams like Product, Design, Engineering, Analytics, Data Science, and Legal, emphasizing data-driven, high-performing teams.

What makes a strong candidate for the Director, Growth Marketing position?

A strong candidate is dynamic, results-driven, with a proven track record in growth marketing, deep lifecycle and CRM experience, outstanding leadership to lead high-performing data-driven teams, and the ability to collaborate cross-functionally for double-digit growth.

Credit Karma

Provides free credit scores and financial tools

About Credit Karma

Credit Karma provides financial tools and resources to help individuals improve their financial health. The platform offers free access to credit scores, credit monitoring, and personalized recommendations for credit cards and loans, including options for cars, homes, and personal financing. Users can track their credit progress and receive alerts about changes to their credit reports. Unlike many competitors, Credit Karma operates on a freemium model, allowing users to access a wide range of services at no cost while earning revenue through partnerships with financial institutions. The company's goal is to empower its members to achieve their financial goals by providing helpful resources and fostering a sense of ownership and progress in their financial journeys.

Oakland, CaliforniaHeadquarters

2007Year Founded

$358MTotal Funding

ACQUISITIONCompany Stage

Fintech, Cybersecurity, Financial ServicesIndustries

1,001-5,000Employees

Benefits

Health Insurance

Dental Insurance

401(k) Retirement Plan

Commuter Benefits

Wellness Program

Paid Vacation

Paid Sick Leave

Education Perks

Risks

Increased competition from Walmart-backed FinTech One could challenge Credit Karma's market share.

Integration challenges from Zendrive acquisition may distract from Credit Karma's core objectives.

Intuit's AI advancements could overshadow Credit Karma's financial tools and services.

Differentiation

Credit Karma pioneered free credit scores, setting it apart in personal finance.

The company offers a comprehensive suite of free financial tools and recommendations.

Credit Karma's freemium model generates revenue through partnerships with financial institutions.

Upsides

Credit Karma's acquisition of Zendrive enhances its mobility risk intelligence offerings.

AI-driven financial assistants could inspire Credit Karma to develop personalized financial tools.

Growing digital solutions adoption by SMBs presents expansion opportunities for Credit Karma.

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