Director, Growth & Performance Marketing at TripArc

Toronto, Ontario, Canada

Apply Now

Not SpecifiedCompensation

Senior (5 to 8 years), Expert & Leadership (9+ years)Experience Level

Full TimeJob Type

UnknownVisa

TravelIndustries

Requirements

8+ years of experience in performance marketing, growth strategy, or marketing analytics
Hands-on experience managing large-scale campaigns across Google, Meta, and Programmatic platforms
Strong proficiency in analytics tools (GA4, SQL, Power BI, Tableau, Looker, HubSpot)
Proven ability to conduct complex analysis and translate it into clear, actionable recommendations
Technical and hands-on proficiency in campaign setup, optimization, and strategic alignment of digital marketing channels
Proven success managing agencies, leading campaign optimization, and achieving cost-efficiency goals (CPL, CAC, ROAS)
Exceptional ability to synthesize insights from large datasets to drive actionable performance improvements
Understanding of attribution, lead scoring, and full-funnel marketing KPIs
Strong communicator with a bias for action – comfortable managing details while influencing cross-functional teams
Skilled at crafting clear, strategic, and visually engaging presentations tailored for senior-level stakeholders
Experience in high-consideration B2C categories is a plus

Responsibilities

Own the execution and optimization of paid media strategy across Google Ads, Meta, Programmatic, and Affiliate channels
Deep expertise in Google Ads optimization, including advanced Quality Score improvement techniques, keyword and targeting refinements, and strategic enhancements of Ad Rank to drive higher performance within automated bidding (e.g., tCPA)
Translate business goals into tactical plans - ensuring campaign structure, budget allocation, targeting, and creative all align to lead and cost targets
Manage the day-to-day relationships with media agencies and platforms to ensure consistent delivery and accountability
Conduct end-to-end analysis across paid media, CRM, SEO, and website performance
Build dashboards, reports, and presentations that deliver clear, executive-ready narratives
Develop frameworks to assess ROI, channel mix efficiency, funnel health, and customer lifetime value
Run testing and experimentation programs including A/B testing, attribution modeling, incrementality, and media mix modeling
Monitor and interpret funnel metrics to identify growth levers and risks, and recommend corrective actions
Develop and deliver detailed, strategic presentations and comprehensive performance reports, clearly translating complex data-driven insights into actionable recommendations for senior-level stakeholders
Act as a strategic partner to sales and growth teams – helping connect acquisition activity to revenue and funnel health
Serve as the Senior Director’s second-in-command - escalating issues, aligning day-to-day operations, and contributing to long-term media planning
Identify and action opportunities for scale, efficiency, and innovation across the paid media ecosystem
Deliver strategic presentations and recommendations that influence decisions at the highest levels
Partner with Sales, Finance, and Executive teams to connect marketing activity to business outcomes

Skills

Google Ads

Meta Ads

Programmatic

Affiliate Marketing

tCPA

Quality Score

Ad Rank

A/B Testing

Attribution Modeling

Incrementality

Media Mix Modeling

SEO

CRM

Dashboards

ROI Analysis

TripArc

Digital platform for luxury travel booking

About TripArc

TripArc operates in the luxury travel market by providing digital platforms that simplify the booking process for travel agencies and tour operators. Its main offerings, ADX and TMT, connect these agencies with a variety of travel services, including flights, cruises, hotels, and tours, while ensuring competitive pricing and exclusive deals. The platforms utilize advanced technology to enhance the user experience, making bookings more efficient. TripArc differentiates itself from competitors by negotiating direct net rate contracts and commissionable rates with travel service providers, allowing it to offer better pricing and additional amenities to its partners. The company's goal is to streamline the luxury travel booking process, unlocking more value for travel brands and their affluent clients.

Toronto, CanadaHeadquarters

N/AYear Founded

VENTURE_UNKNOWNCompany Stage

Consumer Software, Consumer GoodsIndustries

51-200Employees

Risks

AI-driven platforms may disrupt traditional booking, affecting TripArc's demand.

Diversity focus in travel industry pressures TripArc to enhance diversity initiatives.

New ventures by former executives pose competitive threats to TripArc's market share.

Differentiation

TripArc offers exclusive deals through its platforms ADX and TMT.

The company negotiates direct net rate contracts for better pricing.

TripArc focuses on high-net-worth clients, enhancing luxury travel experiences.

Upsides

Increased demand for personalized travel boosts TripArc's AI-driven itinerary planning.

'Workcations' trend allows TripArc to target remote workers seeking luxury travel.

Sustainability focus attracts eco-conscious high-net-worth clients to TripArc's platforms.

Land your dream remote job 3x faster with AI

Try Jobo Free