Senior Director, GTM Strategy
JasperSalary not specified
Not SpecifiedCompensation
Expert & Leadership (9+ years)Experience Level
Full TimeJob Type
UnknownVisa
AutomotiveIndustries
Requirements
- Experience leveraging AI, Generative AI (GenAI) to enhance engineering productivity, automate repetitive tasks, and optimize workflows
- Ability to integrate AI-driven solutions into daily work—such as code generation, debugging, reviews, documentation, and decision support—to improve efficiency for themselves and their teams
- Proactive approach to exploring and implementing AI tools that drive innovation and streamline development processes
Responsibilities
- Develop and own the GTM strategy for new product launches, enhancements, and market expansions
- Translate company-wide financial and strategic objectives into cross-functional GTM roadmaps
- Drive in-market product penetration campaigns to accelerate product uptake and deepen engagement
- Lead customer acquisition programs with performance accountability across key channels and segments
- Collaborate with Product and Engineering to ensure feature delivery aligns with GTM milestones and customer needs
- Partner with Marketing to define positioning
Skills
Autotrader.ca
Digital solutions for used car dealers
About Autotrader.ca
Trader.ca operates in the automotive industry, focusing on the used car market by providing digital solutions for car dealers. Their products include marketplace listings, web solutions, web traffic analytics, inventory management, and conversion tools, all aimed at helping dealers improve their online presence and streamline operations. Unlike many competitors, Trader.ca emphasizes simplicity in its offerings, allowing dealers to focus on sales without being overwhelmed by complex tools. The company uses a subscription-based model for its services and also generates revenue through advertising and premium listings on its marketplace, autoTRADER.ca. Trader.ca's goal is to support car dealers in increasing their sales and managing their inventory effectively while providing extensive customer service and resources.
Toronto, CanadaHeadquarters
1975Year Founded
ACQUISITIONCompany Stage
Automotive & Transportation, Enterprise SoftwareIndustries
501-1,000Employees
Benefits
Employee and Family Assistance Program
Gym Membership
Wellness Program
Conference Attendance Budget
Professional Development Budget
401(k) Company Match
Performance Bonus
Risks
Increased competition from AutoScout24's expanded services pressures Trader.ca to innovate.
AutoScout24's acquisition may lead to strategic shifts disrupting Trader.ca's operations.
Potential sale by Thoma Bravo could create uncertainty affecting morale and retention.
Differentiation
Trader.ca offers a comprehensive suite of digital solutions for car dealers.
The company emphasizes simplicity and effectiveness in its digital tools.
Trader.ca provides extensive customer service and product support resources.
Upsides
AI-driven personalization can enhance user experience and increase engagement.
AR integration allows users to visualize vehicles, improving satisfaction and reducing returns.
Subscription-based car ownership models align with Trader.ca's service model, offering expansion opportunities.
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