Omada Health

Director, GLP-1 Product Marketing

United States

Omada Health Logo
Not SpecifiedCompensation
Senior (5 to 8 years)Experience Level
Full TimeJob Type
UnknownVisa
Healthcare & Life Sciences, Digital HealthIndustries

Requirements

Candidates should possess 10+ years of experience in related marketing disciplines, with a focus on B2B audiences, and 5+ years of industry experience in Healthcare & Life Sciences, preferably in pharma, health plan, PBM, or virtual care/digital health. 3+ years of experience frequently engaging directly with customers through selling, product demos, or account management are required, along with a Bachelor's degree in a related field.

Responsibilities

As the Director, GLP-1 Product Marketing, the individual will lead a Senior Product Marketing Manager to support the GLP-1 program roadmap development, act as a subject matter expert with the commercial team, provide marketing strategy & execution for the GLP-1 program, and deliver sales enablement for payer, benefit consultants, and employer audiences. This role will be instrumental in driving strategy and design of the GLP-1 program, and will be a customer-facing role, requiring the creation of content including presentations, product guides, web content, and white papers, as well as developing multi-channel marketing campaigns and KPIs to monitor marketing execution.

Skills

Buyer research and insights
Messaging/positioning
GTM plans
Executing product launches
Sales enablement
Content marketing
Marketing strategy & planning
Competitive analysis & storytelling
Developing multi-channel marketing campaigns
KPI development and measurement plans

Omada Health

Virtual care for chronic condition management

About Omada Health

Omada Health provides virtual care programs aimed at helping individuals with chronic conditions improve their health over the long term. Their approach combines clinical protocols with behavioral science to create personalized interventions for issues like diabetes prevention, weight management, hypertension, and musculoskeletal problems. The programs are evidence-based and have shown positive results in peer-reviewed studies. What sets Omada apart from competitors is their focus on creating engaging programs that encourage participants to stick with them, leading to reduced healthcare costs and improved health outcomes. The goal of Omada Health is to leverage technology and human care teams to support members in achieving lasting health behavior changes.

Key Metrics

San Francisco, CaliforniaHeadquarters
2011Year Founded
$436.3MTotal Funding
DEBTCompany Stage
HealthcareIndustries
501-1,000Employees

Benefits

Remote first - Join Omada from anywhere in the US. No matter where you’re located, we budget for travel so your team can come together.
Flexible vacation - Invest in yourself and your loved ones with flexible time away and monthly wellness days.
Parental leave - We support all new parents with competitive leave policies and flexible schedules upon return.
Omada program - Join our best-in-class program to reach your health goals, and invite a loved one to join you too.
Meeting-free days - Every Wednesday afternoon, we observe company-wide focus time with nothing on the calendar.
Resources to thrive - Invest in inclusion with resource groups, equity training, and a cross-functional team dedicated to belonging.

Risks

Amazon's entry into digital health could challenge Omada's market share.
High costs of GLP-1 medications may limit Omada's program adoption.
Reliance on partnerships with large employers poses a risk if they switch providers.

Differentiation

Omada Health is the largest CDC-recognized provider of the National Diabetes Prevention Program.
Omada combines health coaching, connected devices, and data for personalized health interventions.
Omada's programs are clinically supported and published in multiple peer-reviewed journals.

Upsides

Omada's IPO planned for 2025 could provide significant capital for expansion.
Partnerships with major employers like Costco enhance Omada's market reach.
Omada's integration of GLP-1s with behavior change programs shows promising health outcomes.

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