Senior Product Marketing Manager
Ultima Genomics- Full Time
- Senior (5 to 8 years)
Candidates should possess 10+ years of experience in related marketing disciplines, with a focus on B2B audiences, and 5+ years of industry experience in Healthcare & Life Sciences, preferably in pharma, health plan, PBM, or virtual care/digital health. 3+ years of experience frequently engaging directly with customers through selling, product demos, or account management are required, along with a Bachelor's degree in a related field.
As the Director, GLP-1 Product Marketing, the individual will lead a Senior Product Marketing Manager to support the GLP-1 program roadmap development, act as a subject matter expert with the commercial team, provide marketing strategy & execution for the GLP-1 program, and deliver sales enablement for payer, benefit consultants, and employer audiences. This role will be instrumental in driving strategy and design of the GLP-1 program, and will be a customer-facing role, requiring the creation of content including presentations, product guides, web content, and white papers, as well as developing multi-channel marketing campaigns and KPIs to monitor marketing execution.
Virtual care for chronic condition management
Omada Health provides virtual care programs aimed at helping individuals with chronic conditions improve their health over the long term. Their approach combines clinical protocols with behavioral science to create personalized interventions for issues like diabetes prevention, weight management, hypertension, and musculoskeletal problems. The programs are evidence-based and have shown positive results in peer-reviewed studies. What sets Omada apart from competitors is their focus on creating engaging programs that encourage participants to stick with them, leading to reduced healthcare costs and improved health outcomes. The goal of Omada Health is to leverage technology and human care teams to support members in achieving lasting health behavior changes.