Associate Director, Marketing

Position Overview

• Location Type: Preferential treatment for candidates local to Menlo Park or Sacramento.
• Job Type: Regular, Full-Time Employee
• Salary: Not specified

Orca Bio is a late-stage biotechnology company focused on redefining the transplant process for blood cancer patients. They are developing next-generation cell therapies to improve survival rates and reduce risks associated with traditional stem cell transplants.

The Associate Director, Marketing will lead the US promotional launch of Orca-T, Orca Bio’s first commercial product. This role is critical to the Commercial team, involving HCP insights, engagement strategies, brand messaging, and promotional tactics across HCP, payer, and patient audiences. The position requires planning for multiple launch scenarios, ensuring promotional readiness, and collaborating with cross-functional teams including Medical Affairs, Sales, Operations, Regulatory, IT, and Legal.

Responsibilities

• Lead the promotional launch of Orca-T, developing pre-launch, launch, and post-launch strategies and omnichannel tactics to maximize market penetration and product adoption.
• Drive the development of unique and effective HCP engagement strategies aligned with Orca-T Brand strategy.
• Collaborate with Market Development and other Commercial personnel to shape a comprehensive HCP Marketing tactical plan, budget, and performance plan aligned to Brand KPIs.
• Lead Orca-T message development for HCP and patient audiences, including insights generation and analysis.
• Execute a full HCP-facing tactical suite for personal and non-personal channels, including PRC review and approval for Day 0, Now Approved, and Campaign assets.
• Contribute to omnichannel strategy, deployment, and management.
• Manage agency partners effectively to deliver consistent results.
• Contribute to advisory board content, execution, and analysis.
• Engage with Key Opinion Leaders (KOLs) at major congresses, advisory boards, and site visits as needed.
• Consistently engage with the Sales team to ensure optimization of messaging and assets.
• Effectively manage the promotions tactical budget to Launch Readiness and Orca-T launch.

Requirements

• Strong Marketing experience, including unbranded and branded strategy and tactical execution.
• Experience building and managing omnichannel tactics, including digital and print media.
• Clinically proficient in acute leukemia and bone marrow transplantation, with a track record of working with clinical and scientific experts.
• Strong business acumen and insight into HCP perception/behavior dynamics and key value drivers.
• Expertise in prioritizing and managing multiple projects simultaneously.
• Strong communication skills, with the ability to educate internal stakeholders and drive results.
• Ability to thrive in dynamic, ambiguous environments and champion an entrepreneurial mindset.
• Proficiency with Veeva PromoMats is preferred.

Qualifications

• Bachelor’s degree in Life Sciences, Marketing, Finance, or related field.
• An MBA or other advanced degree is preferred.
• 8+ years of biopharmaceutical experience.

Company Information

Orca Bio is a late-stage biotechnology company redefining the transplant process by developing next-generation cell therapies with the goal of providing significantly better survival rates with dramatically fewer risks. With their purified, high-precision investigational cell therapies, they aim to replace patients' blood and immune systems with healthy ones and restore their lives.