Head of Events & Field Marketing

Employment Type: Full-Time

About Cognite

Embark on a transformative journey with Cognite, a global SaaS forerunner in leveraging AI and data to unravel complex business challenges through our cutting-edge offerings including Cognite Atlas AI, an industrial agent workbench, and the Cognite Data Fusion (CDF) platform. We were awarded the 2022 Technology Innovation Leader for Global Digital Industrial Platforms & Cognite was recognized as 2024 Microsoft Energy and Resources Partner of the Year. In the realm of industrial digital transformation, we stand at the forefront, reshaping the future of Oil & Gas, Chemicals, Pharma and other Manufacturing and Energy sectors. Join us in this venture where AI and data meet ingenuity, and together, we forge the path to a smarter, more connected industrial future.

Learn more about Cognite here:

• Cognite Product Tour 2024
• Cognite Product Tour 2023
• Data Contextualization Masterclass 2023

Our Values

• Impact: Cogniters strive to make an impact in all that they do. We are result-oriented, always asking ourselves.
• Ownership: Cogniters embrace a culture of ownership. We go beyond our comfort zones to contribute to the greater good, fostering inclusivity and sharing responsibilities for challenges and success.
• Relentless: Cogniters are relentless in their pursuit of innovation. We are determined and deliverable (never ruthless or reckless), facing challenges head-on and viewing setbacks as opportunities for growth.

Position Overview

Ready to make a significant impact at a fast-growing, category-leading AI SaaS company? We're seeking a dynamic and results-oriented Head of Events & Field Marketing to lead our global event and field marketing strategy and execution.

This is a pivotal role that blends strategic leadership with hands-on execution. You'll be responsible for developing and driving our worldwide event and field marketing initiatives, directly contributing to pipeline generation, revenue growth, and brand recognition across new and existing accounts. You'll build and lead a high-performing team while remaining deeply involved in the planning, coordination, and execution of high-impact programs.

The ideal candidate is a strategic thinker with a proven track record in B2B SaaS events and field marketing, who can inspire a team and isn't afraid to roll up their sleeves. You'll be instrumental in translating business objectives into measurable marketing outcomes, fostering strong collaboration between marketing and sales globally.

What You'll Do

• Global Strategy & Leadership: Develop and own the global event and field marketing strategy, aligning it with overall company growth objectives and regional sales targets.
• Team Leadership & Development: Recruit, mentor, and lead a high-performing global team of event and field marketing professionals, fostering a culture of collaboration, innovation, and continuous improvement.
• Program Ownership & Execution: Oversee the end-to-end planning, coordination, and hands-on execution of a diverse portfolio of global and regional in-person and virtual events, including:
  • Tier 1 trade shows and industry conferences
  • Executive roundtables and dinners
  • Customer roadshows and user conferences
  • Proprietary webinars and virtual summits
  • Account-Based Marketing (ABM) driven field programs
• Pipeline Generation & Revenue Impact: Design and implement integrated field marketing plans that leverage events and field activities to drive demand generation, MQLs, product demos, pipeline growth, and upsell opportunities within existing accounts.
• Cross-Functional Collaboration: Partner closely with global and regional sales, demand generation, product marketing, and partner marketing teams to ensure seamless campaign orchestration, consistent messaging, and effective lead follow-up strategies.
• Digital Amplification: Collaborate with demand generation and digital marketing teams to amplify event and field programs through digital channels, including e...

Requirements

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Application Instructions

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Company Information

Cognite A global SaaS forerunner in leveraging AI and data to unravel complex business challenges.

• Awarded 2022 Technology Innovation Leader for Global Digital Industrial Platforms.
• Recognized as 2024 Microsoft Energy and Resources Partner of the Year.
• Reshaping the future of Oil & Gas, Chemicals, Pharma, and other Manufacturing and Energy sectors.

Offerings:

• Cognite Atlas AI: An industrial agent workbench.
• Cognite Data Fusion (CDF) platform.