Versapay

Director of Events

United States

Not SpecifiedCompensation
Expert & Leadership (9+ years)Experience Level
Full TimeJob Type
UnknownVisa
Accounts Receivable, Financial Technology, B2B PaymentsIndustries

Job Description: Event Marketing Manager

Position Overview

Versapay is seeking a dynamic and experienced Event Marketing Manager to lead and re-define our event strategy in a hybrid online and offline world. This role is crucial for building a scalable and repeatable event function, driving the selection and execution of various 3rd party event sponsorships, and elevating Versapay's brand presence. You will work cross-functionally to build our event calendar and significantly impact our collective success in reinventing how mid to large enterprise companies think about Accounts Receivable.

About Versapay 🚀

Versapay's Accounts Receivable Efficiency Suite simplifies the invoice-to-cash process for growing businesses. We automate invoicing, facilitate B2B payments, and streamline cash application with AI. Our solutions integrate natively with top ERPs, offer a self-serve payment portal, and foster collaboration to resolve complex issues. Owned by Great Hill Partners, Versapay has a strong presence across the U.S. and Canada, with offices in Atlanta and Miami. We serve over 10,000 customers and facilitate over 110 million transactions and $170 billion in payments volume annually.

How You'll Make a Huge Impact Here – And On Your Career:

  • Build on event successes to create a scalable and repeatable event function.
  • Drive the selection and execution of a wide range of 3rd party event sponsorships.
  • Develop the event calendar and elevate our event function to the next level.
  • Influence senior leadership and collaborate with marketing, partner, sales, and communication teams to amplify company initiatives, campaigns, and brand through events.

What You'll Do:

  • Develop the strategy and framework to support events that align with overall marketing and sales strategy and pipeline goals.
  • Collaborate closely with executives, senior leaders, and stakeholders to define messaging, agenda, speakers, training, and pre/during/post-event content marketing strategy.
  • Drive event communications, both internally and externally, in conjunction with PR and the Content Team.
  • Work with Marketing Operations (MOPs) to measure sales pipeline and marketing-influenced bookings for all events.
  • Manage internal processes aligned with creative and marketing operations to ensure smooth end-to-end planning and execution.
  • Manage the event budget, set success criteria, and measure/report on the impact of each major event on awareness, engagement, and pipeline acceleration metrics to validate ROI.

What You'll Bring to the Team:

  • 7-8+ years of experience delivering successful event experiences, with a preference for in-person and digital event marketing experience.
  • Excellent written, verbal, and visual presentation skills, alongside strong budget management and financial understanding.
  • Proven experience managing 3rd party trade show events at all levels, from tabletop to premium sponsorship levels.
  • Exceptional organizational, collaborative, and resourceful abilities. You develop workback plans quickly and methodically and navigate roadblocks with grace, positivity, and speed.
  • Proficiency in building and leading virtual teams, including internal resources and external agency partners.
  • A data-driven mindset focused on setting and measuring KPIs and pipeline metrics.
  • Strong understanding and practical experience in event strategy and content development, from inception to post-event integrated campaign demand generation activation.

Salary

$150,000 - $170,000 a year

Employment Type

#LI-Remote

Skills

Event Strategy
Event Execution
B2B Marketing
Partner Marketing
Cross-functional Collaboration
Leadership
Marketing Strategy
Sales Strategy
Brand Amplification

Versapay

Automates accounts receivable processes for businesses

About Versapay

VersaPay automates accounts receivable processes for businesses, focusing on the B2B market. Its main product, the ARC platform, simplifies invoicing and payment by providing an online self-service portal where customers can receive invoices, make payments, and communicate with businesses. This portal is customizable, allowing clients to tailor the experience to their needs, which enhances customer satisfaction and retention. VersaPay operates on a subscription-based model, charging clients a recurring fee for access to the ARC platform, along with potential transaction fees for processed payments. This focus on customer-friendly solutions sets VersaPay apart from competitors in the financial technology sector, which is rapidly growing due to the demand for digital business solutions. The company's goal is to improve the efficiency of accounts receivable processes, making them more secure and user-friendly for businesses and their customers.

Toronto, CanadaHeadquarters
2006Year Founded
$18.7MTotal Funding
IPOCompany Stage
Enterprise Software, FintechIndustries
201-500Employees

Benefits

Remote Work Options
Flexible Work Hours

Risks

Emerging fintech startups like Zūm Rails pose competitive threats to Versapay.
Relocating headquarters to Miami-Dade may cause operational and cultural challenges.
New executive appointments could lead to strategic shifts affecting client relationships.

Differentiation

Versapay offers a cloud-based invoice-to-cash solution for superior customer experience.
The ARC platform provides a customizable self-service portal for efficient invoicing and payments.
Versapay integrates with various ERPs for automatic payment reconciliation and real-time insights.

Upsides

Versapay's network grew 5X in 18 months, now serving 5 million businesses.
The mid-market's demand for digital AR solutions presents growth opportunities for Versapay.
Versapay's focus on secure transactions aligns with the trend towards virtual card adoption.

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