Job Description: Event Marketing Manager

Position Overview

Versapay is seeking a dynamic and experienced Event Marketing Manager to lead and re-define our event strategy in a hybrid online and offline world. This role is crucial for building a scalable and repeatable event function, driving the selection and execution of various 3rd party event sponsorships, and elevating Versapay's brand presence. You will work cross-functionally to build our event calendar and significantly impact our collective success in reinventing how mid to large enterprise companies think about Accounts Receivable.

About Versapay 🚀

Versapay's Accounts Receivable Efficiency Suite simplifies the invoice-to-cash process for growing businesses. We automate invoicing, facilitate B2B payments, and streamline cash application with AI. Our solutions integrate natively with top ERPs, offer a self-serve payment portal, and foster collaboration to resolve complex issues. Owned by Great Hill Partners, Versapay has a strong presence across the U.S. and Canada, with offices in Atlanta and Miami. We serve over 10,000 customers and facilitate over 110 million transactions and $170 billion in payments volume annually.

How You'll Make a Huge Impact Here – And On Your Career:

• Build on event successes to create a scalable and repeatable event function.
• Drive the selection and execution of a wide range of 3rd party event sponsorships.
• Develop the event calendar and elevate our event function to the next level.
• Influence senior leadership and collaborate with marketing, partner, sales, and communication teams to amplify company initiatives, campaigns, and brand through events.

What You'll Do:

• Develop the strategy and framework to support events that align with overall marketing and sales strategy and pipeline goals.
• Collaborate closely with executives, senior leaders, and stakeholders to define messaging, agenda, speakers, training, and pre/during/post-event content marketing strategy.
• Drive event communications, both internally and externally, in conjunction with PR and the Content Team.
• Work with Marketing Operations (MOPs) to measure sales pipeline and marketing-influenced bookings for all events.
• Manage internal processes aligned with creative and marketing operations to ensure smooth end-to-end planning and execution.
• Manage the event budget, set success criteria, and measure/report on the impact of each major event on awareness, engagement, and pipeline acceleration metrics to validate ROI.

What You'll Bring to the Team:

• 7-8+ years of experience delivering successful event experiences, with a preference for in-person and digital event marketing experience.
• Excellent written, verbal, and visual presentation skills, alongside strong budget management and financial understanding.
• Proven experience managing 3rd party trade show events at all levels, from tabletop to premium sponsorship levels.
• Exceptional organizational, collaborative, and resourceful abilities. You develop workback plans quickly and methodically and navigate roadblocks with grace, positivity, and speed.
• Proficiency in building and leading virtual teams, including internal resources and external agency partners.
• A data-driven mindset focused on setting and measuring KPIs and pipeline metrics.
• Strong understanding and practical experience in event strategy and content development, from inception to post-event integrated campaign demand generation activation.

Salary

$150,000 - $170,000 a year

Employment Type

#LI-Remote