Director, FinTech Sales & GTM

Position Overview

• Location Type: Not specified
• Job Type: Not specified
• Salary: Not specified

Tekmetric is seeking a Director of Fintech Sales & GTM to lead the go-to-market strategy for its fintech product suite, including Payments, Capital, Instant Payouts, BNPL, and Issuing. This role involves owning the sales playbook, building a fintech sales team, and collaborating with Marketing and RevOps to drive growth and achieve board-level metrics.

Responsibilities

• Own end-to-end sales strategy and execution for all fintech products (payments processing, payroll, embedded finance).
• Meet or exceed monthly, quarterly, and annual revenue targets.
• Track and improve attach rates, conversion rates, and activation milestones.
• Build, manage, and develop a high-performing fintech-focused sales team.
• Provide ongoing coaching, performance feedback, and deal strategy support.
• Establish a scalable sales motion for both high-velocity and consultative selling.
• Collaborate with product, marketing, and RevOps on GTM planning and execution.
• Continuously refine messaging and value proposition based on market insights.
• Own the entire sales funnel from lead to close.
• Implement disciplined pipeline management and forecasting processes.
• Partner with RevOps to build reporting tools and monitor funnel health.
• Personally engage with strategic accounts to drive enterprise deals.
• Gather and share field intelligence to inform product and GTM strategy.
• Coordinate joint go-to-market efforts and account strategies.
• Drive retention and upsell efforts through cross-functional alignment.
• Develop sales playbooks, ROI calculators, and training resources.
• Ensure team is equipped to sell the full fintech suite with confidence.
• Analyze and report on sales performance, conversion metrics, and GTM efficiency.
• Identify opportunities to improve cycle time, attach rate, and revenue per customer.

Requirements

• 10+ years of experience in B2B SaaS, fintech, or payments sales.
• At least 3+ years in a leadership or director-level role.
• Proven track record of meeting or exceeding quota in a high-growth, fast-paced sales environment.
• Experience in building and scaling go-to-market strategies for multi-product offerings.
• Strong leadership background with experience recruiting, managing, and coaching high-performing sales teams.
• Ability to lead strategic sales cycles, especially in complex or consultative sales environments (e.g., mid-market or enterprise accounts).
• Comfortable working cross-functionally with Product, Marketing, Revenue Operations, Legal, and Customer Success.
• Strong analytical skills—ability to build forecasts, set KPIs, and interpret performance metrics.
• Excellent communication and presentation skills with experience selling to C-level executives, including CFOs and COOs.

About Tekmetric

Tekmetric is a cloud-based auto-repair shop management system focused on ease of use and customer care. Founded in Houston, Texas in 2015, Tekmetric prioritizes transparency, integrity, innovation, and a service-mentality. The company is growing rapidly and is committed to building intuitive software, useful integrations, better internal processes, and stronger partner relationships. Tekmetric values its customers and its team, fostering a collaborative environment.