Director, Enterprise Applications at BetterUp

United States

BetterUp Logo
Not SpecifiedCompensation
Expert & Leadership (9+ years)Experience Level
Full TimeJob Type
UnknownVisa
Technology, HR TechIndustries

Requirements

  • Strategic leadership experience in transforming enterprise systems into engines for growth, scale, and innovation
  • Expertise in defining and executing vision for enterprise applications ecosystem, accelerating revenue, customer retention, and operational excellence
  • Ability to sit at the intersection of business and IT, driving enterprise systems strategy aligned with financial and strategic objectives
  • Experience enabling operational leverage through automation and unlocking GenAI for business users and internal teams
  • Proven partnerships with executive stakeholders across Sales, RevOps, Customer Success, Product, Finance, Legal, and HR
  • Leadership of high-performing teams including engineers, architects, product owners, developers, and agile leaders
  • Accountability for delivering secure, scalable, and insight-driven systems

Responsibilities

  • Act as executive sponsor for self-driving enterprise initiatives, focusing on AI-driven orchestration and autonomous operations in GTM and AI-Workspace Technology domains
  • Architect and lead AI strategy and governance framework for AI-Workspace Technology, overseeing intelligent automation, vendor ecosystems, and system integration for proactive, data-informed GTM execution
  • Champion development of a control tower for GTM and AI-Workspace Technology using GenAI and decision intelligence for real-time visibility, predictive insights, and autonomous workflows across revenue lifecycle
  • Establish and scale rapid prototyping capability to accelerate GenAI use cases impacting GTM velocity, forecasting accuracy, customer lifecycle automation, and cross-functional alignment
  • Lead governance processes including EA Steering Committee, Architecture Review Board (ARB), DevSecOps, and Continuous Improvement Committee
  • Own operating model for intake, prioritization, delivery, and lifecycle management of enterprise apps
  • Define and evolve Enterprise Applications roadmap aligned with company OKRs (Trees/Plants/Seeds strategy)
  • Represent EA organization in strategic planning forums and executive business reviews
  • Communicate roadmap progress, delivery outcomes, platform risks, and performance metrics to executive leadership
  • Ensure alignment of EA efforts with broader IT, security, data, and business transformation programs
  • Own enterprise applications financial oversight and vendor strategy

Skills

Enterprise Applications
GenAI
Automation
IT Strategy
Salesforce
ERP
CRM
HRIS

BetterUp

Digital coaching for leadership and employee development

About BetterUp

BetterUp provides professional coaching and personal development services primarily for businesses. Its main product is a digital platform that connects employees, managers, and executives with expert coaches. These coaches help individuals enhance their leadership skills, manage stress, and develop resilience and self-compassion. The platform uses insights and analytics to customize coaching programs to meet the specific needs of each organization, ensuring measurable improvements in employee performance and well-being. Unlike many competitors, BetterUp focuses on a subscription model, allowing companies to provide ongoing access to coaching resources for their employees. The goal of BetterUp is to significantly improve individual and team performance, resilience, and overall employee experience across various industries.

San Francisco, CaliforniaHeadquarters
2013Year Founded
$563.2MTotal Funding
SERIES_ECompany Stage
Data & Analytics, ConsultingIndustries
1,001-5,000Employees

Benefits

Medical, dental, & vision benefits
Flexible Time Off
Paid parental leave
Unlimited coaching
Wellness programs
Education & learning stipend
Volunteer days

Risks

Shift to in-office work increases burnout, potentially affecting BetterUp's client satisfaction.
High valuation post-pandemic may challenge BetterUp in maintaining growth and investor expectations.
Departure of key personnel like Katie Coupe could disrupt internal operations and talent management.

Differentiation

BetterUp is the inventor of virtual coaching, leading the mental health startup sector.
It offers the largest network of over 3,000 coaches in 46 languages worldwide.
BetterUp integrates AI technology to tailor coaching programs to individual and organizational needs.

Upsides

Growing demand for virtual coaching as hybrid work models become more prevalent.
Increased interest in workplace mental health solutions boosts BetterUp's market potential.
AI-driven analytics enhance personalized coaching, improving employee performance and well-being.

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