Director, Demand Generation at Workato

Palo Alto, California, United States

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Not SpecifiedCompensation

Senior (5 to 8 years), Expert & Leadership (9+ years)Experience Level

Full TimeJob Type

UnknownVisa

Technology, SaaSIndustries

Requirements

8+ years of B2B demand generation experience, with at least 3 years in a leadership role
Proven track record of building and scaling demand generation programs for commercial or mid-market segments
Deep expertise in events, field marketing, integrated campaigns, sales plays, and paid media
Strong analytical skills and experience with marketing automation, CRM, and analytics platforms (e.g., Marketo, Salesforce, Google Analytics)

Responsibilities

Develop and own the demand generation strategy for the commercial segment, aligning with company goals and sales objectives
Lead, mentor, and grow a high-performing team focused on pipeline creation and acceleration
Design and execute multi-channel campaigns (email, webinars, content syndication, ABM, etc.) to generate and nurture leads
Partner with product marketing to craft compelling messaging and offers for commercial buyers
Own the strategy and execution of in-person and virtual events, including trade shows, field events, and executive roundtables
Collaborate with sales to deliver impactful field marketing programs that drive engagement and conversion
Develop and operationalize sales plays in partnership with sales leadership, enabling reps with targeted assets and programs
Track and optimize sales play performance to maximize pipeline impact
Oversee paid media strategy (search, social, display, retargeting) to drive awareness and demand in the commercial segment
Manage agency and vendor relationships to ensure effective execution and ROI
Define KPIs, track performance, and report on campaign effectiveness, pipeline contribution, and ROI
Continuously test, analyze, and optimize programs for maximum impact

Skills

Demand Generation

Integrated Marketing

Events Planning

Field Marketing

Multi-channel Campaigns

Sales Plays

Paid Advertising

Pipeline Growth

Revenue Growth

Sales Collaboration

Workato

Cloud-based automation and integration platform

About Workato

Workato provides a cloud-based platform for automating and integrating business processes using artificial intelligence. The platform helps organizations improve efficiency by unifying integration and automation, which reduces the complexity of using multiple tools and helps eliminate data silos. Workato's features include automated ticket escalation, threat detection, compliance management, and support for remote work, making it suitable for businesses of all sizes. The company operates on a subscription model, allowing clients to access its services for a recurring fee, which supports steady revenue growth. A standout feature, AI@Work, enables users to create intelligent systems by incorporating AI into their operations, making technology more accessible and facilitating business transformation. Workato's platform is designed to adapt to changing business needs while lowering operational costs and speeding up the implementation of integrations and automations.

Mountain View, CaliforniaHeadquarters

2013Year Founded

$403.7MTotal Funding

SERIES_ECompany Stage

Enterprise Software, AI & Machine LearningIndustries

1,001-5,000Employees

Benefits

Flexible working arrangements

EAP

Health insurance

Stock options

Professional development

PTO

Company events & recreation time

Risks

Emerging AI-driven platforms may erode Workato's market share with competitive pricing.

Rapid AI advancements require Workato to invest heavily in R&D to stay competitive.

Economic downturns could reduce client spending on Workato's subscription services.

Differentiation

Workato offers AI-driven automation with a focus on security and governance.

The platform supports low-code/no-code integrations, empowering non-technical users.

Workato's Virtual Private Workato caters to highly regulated industries with stringent security needs.

Upsides

Growing demand for AI-driven automation in healthcare boosts Workato's market potential.

Hybrid work models increase the need for Workato's remote work helpdesk features.

Rising interest in low-code/no-code platforms aligns with Workato's AI@Work feature.

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