Director, Customer Marketing at Clio

Vancouver, British Columbia, Canada

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Not SpecifiedCompensation

Expert & Leadership (9+ years)Experience Level

Full TimeJob Type

UnknownVisa

Legal TechnologyIndustries

Requirements

Experienced people manager with 10+ years in leading complex customer marketing or applicable product marketing strategy, preferably in a B2B SaaS environment
Proven leader skilled at leading high-performing teams of 5+ people toward marketing and operational excellence
Results-oriented with a proven track record of raising the bar and crafting realistic but aggressive growth targets/plans tied to business objectives
Strategic yet tactical thinker with the ability to take ideas, ground them in strategy, balance them against company-wide implications, and design detailed solutions
Intellectually curious with a habit of uncovering opportunities, investigating drivers, and predicting outcomes
Organized yet flexible, methodical in structuring work and prioritizing as new opportunities arise
Results-oriented leader with a proven track record of managing high-performing teams and customer marketing disciplines
Passion for understanding customer motivations, behaviors, and needs, and creating best-in-class strategies to market to them
Self-motivated problem-solver that loves data and knows how to channel it into growth opportunities
Proven ability to create structure and efficiency, challenge status quo thinking, and lead excelling teams
Expert collaborator with superior communication skills and ability to work cross-functionally

Responsibilities

Managing a team of talented customer marketers in achieving success in their portfolios and making valuable contributions to their career objectives
Driving cross-sell, upsell, and expansion strategy, structure, and approach
Overseeing customer communication and lifecycle marketing strategy to ensure high-value, high-quality outreach
Leading programming that educates and engages customers on best practices, growth opportunities, and answers to their most common challenges
Overseeing advocacy marketing (referrals, reviews, case studies, testimonials, speakerships) to support new business development, sales, and retention
Driving audience segmentation, personalization, and automation strategy
Partnering with cross-functional leaders in Marketing, CS, RevOps, MarOps, Customer Education, Sales, and across the business to build and align on initiatives that support Clio’s strategic priorities
Deeply understanding customers, developing insights on personas, user/buyer journeys, and ICPs, and educating the company
Driving and reporting on key performance metrics and OKRs, budgets and ROI, short-term and long-term plans, strategy, and vision
Leading Clio’s customer marketing function in driving customer engagement, growth, and advocacy

Skills

Customer Marketing

Team Leadership

Data Analysis

Customer Engagement

Growth Strategies

Advocacy Programs

Cross-functional Collaboration

Product Marketing

Strategy Development

Clio

Legal practice management software provider

About Clio

Clio provides legal practice management software that helps law firms operate more efficiently. Its two main products, Clio Grow and Clio Manage, serve different purposes: Clio Grow enhances the client intake process and engagement, while Clio Manage allows firms to organize tasks, manage cases, handle documents, and process payments in one platform. Clio caters to a diverse clientele, from solo practitioners to large firms, and operates on a subscription model, charging users monthly or annually for access to its software. The goal of Clio is to improve the efficiency of legal practices and reduce administrative burdens, ultimately supporting their growth.

Burnaby, CanadaHeadquarters

2008Year Founded

$1,279.9MTotal Funding

SERIES_FCompany Stage

LegalIndustries

1,001-5,000Employees

Benefits

Company equity

401k

Parental leave options and stipend

Flexible paid time off

Stipend to support WFH

Various wellness benefitsand programs

Risks

Emerging AI-driven legal tech startups could challenge Clio's market share.

Staying private may limit Clio's access to public market capital.

Significant investment in AI and expansion may strain Clio's resources.

Differentiation

Clio offers a comprehensive suite for law firm management, including client intake and payments.

Clio's products, Clio Grow and Clio Manage, streamline operations for legal professionals.

Clio's cloud-based platform supports solo practitioners and large law firms alike.

Upsides

Clio raised $900M in 2024, marking the largest Canadian software funding round.

Clio plans to enhance AI capabilities and expand into international markets.

Clio's subscription model generates $200M in annual recurring revenue.

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