Director, Consumer Insights – Abbott Heart Failure at Abbott

Pleasanton, California, United States

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Not SpecifiedCompensation

Expert & Leadership (9+ years)Experience Level

Full TimeJob Type

UnknownVisa

Healthcare, Medical DevicesIndustries

Requirements

10+ years of experience in consumer insights, market research, or strategy, with at least 5 years in a leadership role
Deep understanding of the healthcare ecosystem, preferably in cardiology, heart failure, or medtech
Proven ability to influence senior stakeholders and drive strategic decisions through insights
Experience working with cross-functional teams including Product, Clinical, Marketing, and Commercial
Strong analytical and storytelling skills; fluency in tools such as Tableau, Power BI, or similar platforms is a plus
Bachelor’s degree in Marketing, Business, Psychology, or related field; Master’s preferred

Responsibilities

Lead Insight Strategy for Heart Failure: Design and implement a comprehensive insights roadmap that supports the Heart Failure portfolio, including CardioMEMS and future pipeline innovations
Drive Patient-Centered Innovation: Leverage qualitative and quantitative research to uncover unmet patient needs, barriers to adoption, and opportunities to improve adherence and engagement across the care continuum
Inform Product and Experience Design: Partner with Product, Clinical, and R&D teams to ensure the voice of the patient and provider is embedded in product development, service design, and digital health solutions
Enable Commercial and Brand Strategy: Collaborate with Marketing and Commercial teams to translate insights into differentiated messaging, segmentation strategies, and go-to-market plans that resonate with diverse stakeholders (e.g., cardiologists, nurse navigators, hospitalists)
Monitor Market and Ecosystem Trends: Track evolving dynamics in heart failure care, including value-based care models, remote monitoring adoption, and health equity considerations. Provide foresight to anticipate shifts and guide proactive strategy
Lead Research Execution: Oversee the design and execution of primary and secondary research initiatives, managing external vendors and internal partners to ensure high-quality, timely, and actionable deliverables
Build and Mentor a High-Performing Team: Lead and develop a team of insights professionals, fostering a culture of curiosity, analytical rigor, and strategic influence

Skills

Consumer Insights

Qualitative Research

Quantitative Research

Market Research

Strategic Planning

Patient-Centered Design

Commercial Strategy

Product Innovation

Data Analysis

Segmentation

Abbott

Healthcare solutions in diagnostics and devices

About Abbott

Abbott Laboratories focuses on improving health through various medical technologies and health solutions. The company operates in areas such as cardiovascular health, diabetes management, diagnostic testing, nutrition, and neuromodulation for chronic pain and movement disorders. Abbott's products include advanced medical devices and diagnostic tests that help healthcare professionals and patients manage health conditions effectively. For example, their cardiovascular technologies assist in heart health management, while diabetes care products enable accurate glucose monitoring without painful fingersticks. Unlike many competitors, Abbott emphasizes accessibility and affordability in its offerings, aiming to make life-changing technologies available to a broader audience. The company's goal is to positively impact global health and well-being, supported by a commitment to sustainability and a 2030 Sustainability Plan.

Lake Bluff, IllinoisHeadquarters

1888Year Founded

IPOCompany Stage

HealthcareIndustries

10,001+Employees