[Remote] Senior Customer and Industry Insights Analyst at Boulevard

United States

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Not SpecifiedCompensation

N/AExperience Level

N/AJob Type

Not SpecifiedVisa

N/AIndustries

Requirements

6+ years of experience in analytics or insights within B2B SaaS, marketplaces, payments, or high-growth tech
Advanced Snowflake SQL

Responsibilities

Generate unique insights from merchant, consumer, and product data to quantify Boulevard’s impact and ecosystem trends across regions, segments, and time
Build a deep view of the consumer including demand patterns, frequency, basket, price sensitivity, and channel behavior
Segment merchants by vertical, size, business model, and sophistication and define peer groups and outlier flags that guide comparisons
Track service and retail trends, labor dynamics, utilization, cancellations, rebooking, and attach rates with cohort cuts, seasonality controls, and clear caveats
Lead pricing and elasticity work including demand estimation, promo testing, and price optimization
Publish a quarterly State of Self-Care, a monthly Industry Pulse, and weekly Data Bytes and deliver advertiser-ready insights with a methods page, asset kit, and channel plan
Partner with Marketing, Brand, and PR on narratives, visuals, media briefs, and distribution and tailor insights by audience and channel
Partner with Product and GTM to convert findings into decisions, experiments, and in-product benchmarks including PRDs, instrumentation asks, and success metrics
Present executive-ready data stories, partner closely with Product, Marketing, BizOps, and Finance to align on tradeoffs, and drive decisions with explicit recommendations, owners, timelines, and ROI
Uphold privacy with documented aggregation standards and disclosure controls including k-anon thresholds, dominance limits, rounding or noise, and pre-publication review gates

Skills

Boulevard

Business management platform for beauty services

About Boulevard

Boulevard provides a business management platform specifically designed for service-based businesses in the beauty and wellness industry. The platform includes tools for booking appointments, managing inventory, and enhancing customer interactions through features like customizable intake forms, two-way messaging, self-check-in, and automated arrival alerts. It allows businesses to create detailed client profiles that track past visits and purchases, enabling personalized service and stronger client relationships. Boulevard's one-tap tipping feature encourages upsells and pre-bookings, while its Software as a Service (SaaS) model charges clients a subscription fee for access. The platform is recognized for its user-friendly design and effectiveness in improving operational efficiency, setting it apart from competitors.

West Hollywood, CaliforniaHeadquarters

2016Year Founded

$105.1MTotal Funding

SERIES_CCompany Stage

Consumer Software, Enterprise SoftwareIndustries

201-500Employees

Benefits

100% Health, dental, & vision coverage

Flexible vacation & PTO

Quarterly bonus

401k Match

Boulevard bucks

WFH perks

Risks

Emerging competitors offer similar features at lower costs, threatening Boulevard's market share.

Economic downturns may reduce spending in the beauty industry, affecting Boulevard's revenue.

Data privacy concerns with third-party integrations could lead to regulatory scrutiny.

Differentiation

Boulevard offers a comprehensive platform tailored for the beauty and wellness industry.

The platform integrates client self-scheduling, CRM, and payment processing seamlessly.

Boulevard's focus on personalized services enhances customer experience and operational efficiency.

Upsides

Boulevard achieved a 122% increase in annual recurring revenue in 2022.

The company launched Boulevard Capital to provide growth funding for self-care businesses.

Boulevard's enhanced Google integration improves booking efficiency for medspas and salons.

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