[Remote] Senior Customer and Industry Insights Analyst at Boulevard

United States

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Not SpecifiedCompensation

Senior (5 to 8 years)Experience Level

Full TimeJob Type

UnknownVisa

Self-Care, BeautyIndustries

Requirements

6+ years in analytics or insights within B2B SaaS, marketplaces, payments, or high-growth tech
Advanced Snowflake SQL, pro

Responsibilities

Generate unique insights from merchant, consumer, and product data to quantify Boulevard’s impact and ecosystem trends across regions, segments, and time
Build a deep view of the consumer including demand patterns, frequency, basket, price sensitivity, and channel behavior
Segment merchants by vertical, size, business model, and sophistication and define peer groups and outlier flags that guide comparisons
Track service and retail trends, labor dynamics, utilization, cancellations, rebooking, and attach rates with cohort cuts, seasonality controls, and clear caveats
Lead pricing and elasticity work including demand estimation, promo testing, and price optimization
Publish a quarterly State of Self-Care, a monthly Industry Pulse, and weekly Data Bytes and deliver advertiser-ready insights with a methods page, asset kit, and channel plan
Partner with Marketing, Brand, and PR on narratives, visuals, media briefs, and distribution and tailor insights by audience and channel
Partner with Product and GTM to convert findings into decisions, experiments, and in-product benchmarks including PRDs, instrumentation asks, and success metrics
Present executive-ready data stories, partner closely with Product, Marketing, BizOps, and Finance to align on tradeoffs, and drive decisions with explicit recommendations, owners, timelines, and ROI
Uphold privacy with documented aggregation standards and disclosure controls including k-anon thresholds, dominance limits, rounding or noise, and pre-publication review gates

Skills

Key technologies and capabilities for this role

Data AnalysisData VisualizationMarket ResearchCustomer InsightsIndustry AnalysisReportingAnalyticsData Storytelling

Questions & Answers

Common questions about this position

What is the salary range for this Senior Customer and Industry Insights Analyst position?

This information is not specified in the job description.

Is this role remote or does it require office work?

This information is not specified in the job description.

What key skills are needed for this Senior Customer and Industry Insights Analyst role?

The role requires skills in generating insights from data, building consumer views including demand patterns and price sensitivity, segmenting merchants, tracking trends with cohort analysis, and leading pricing and elasticity work.

What is the company culture like at Boulevard?

Boulevard embraces insatiable curiosity, experimentation, diverse backgrounds, openness, and equal opportunity, valuing simple sophisticated solutions and doing the best work of your life.

What makes a strong candidate for this analyst position?

Strong candidates are energized by connecting dots, crafting compelling headlines, and translating complex analysis into simple takeaways, with a passion for turning data into clear stories about the self-care industry.

Boulevard

Business management platform for beauty services

About Boulevard

Boulevard provides a business management platform specifically designed for service-based businesses in the beauty and wellness industry. The platform includes tools for booking appointments, managing inventory, and enhancing customer interactions through features like customizable intake forms, two-way messaging, self-check-in, and automated arrival alerts. It allows businesses to create detailed client profiles that track past visits and purchases, enabling personalized service and stronger client relationships. Boulevard's one-tap tipping feature encourages upsells and pre-bookings, while its Software as a Service (SaaS) model charges clients a subscription fee for access. The platform is recognized for its user-friendly design and effectiveness in improving operational efficiency, setting it apart from competitors.

West Hollywood, CaliforniaHeadquarters

2016Year Founded

$105.1MTotal Funding

SERIES_CCompany Stage

Consumer Software, Enterprise SoftwareIndustries

201-500Employees

Benefits

100% Health, dental, & vision coverage

Flexible vacation & PTO

Quarterly bonus

401k Match

Boulevard bucks

WFH perks

Risks

Emerging competitors offer similar features at lower costs, threatening Boulevard's market share.

Economic downturns may reduce spending in the beauty industry, affecting Boulevard's revenue.

Data privacy concerns with third-party integrations could lead to regulatory scrutiny.

Differentiation

Boulevard offers a comprehensive platform tailored for the beauty and wellness industry.

The platform integrates client self-scheduling, CRM, and payment processing seamlessly.

Boulevard's focus on personalized services enhances customer experience and operational efficiency.

Upsides

Boulevard achieved a 122% increase in annual recurring revenue in 2022.

The company launched Boulevard Capital to provide growth funding for self-care businesses.

Boulevard's enhanced Google integration improves booking efficiency for medspas and salons.

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