Director, Commercial Marketing at PROCEPT BioRobotics

San Jose, California, United States

PROCEPT BioRobotics Logo
Not SpecifiedCompensation
Senior (5 to 8 years)Experience Level
Full TimeJob Type
UnknownVisa
Medical Devices, HealthcareIndustries

Skills

Key technologies and capabilities for this role

Commercial MarketingMarketing StrategyLeadershipTeam DevelopmentCustomer-centric ApproachIntegrated MarketingCommercial ProgramsStrategic PlanningKPIs

Questions & Answers

Common questions about this position

What is the reporting structure for the Director, Commercial Marketing role?

The role reports directly to the VP of Marketing and is a member of the Marketing Leadership team, working closely with marketing and sales leadership.

What salary or compensation is offered for this position?

This information is not specified in the job description.

Is this a remote position, or is there a required location?

This information is not specified in the job description.

What key skills and responsibilities are required for this role?

The role requires strategic leadership to build and lead a Commercial Marketing team, developing audience-centric marketing programs for surgeons, urologist staff, and hospital executives, and aligning strategies with sales to drive Aquablation adoption.

What does PROCEPT BioRobotics' company culture emphasize?

The company puts the patient first, commits to innovation in surgical robotics for BPH treatment, and focuses on people with continuous career growth opportunities while upholding trust with shareholders.

PROCEPT BioRobotics

Develops robotic solutions for BPH treatment

About PROCEPT BioRobotics

PROCEPT BioRobotics develops robotic solutions specifically for treating benign prostatic hyperplasia (BPH), a condition that affects many older men by causing prostate enlargement and urinary issues. Their main product, the AquaBeam Robotic System, utilizes Aquablation therapy, which combines real-time imaging, robotics, and waterjet technology to precisely remove prostate tissue in a minimally invasive manner. This system is designed for urologists and healthcare facilities, focusing on enhancing patient outcomes and making surgical procedures more efficient. Unlike competitors, PROCEPT BioRobotics emphasizes predictable results and reduced complications, which has led to their technology being recognized in clinical guidelines. The company's goal is to improve the quality of life for patients suffering from BPH through advanced surgical solutions.

Redwood City, CaliforniaHeadquarters
2009Year Founded
$319.1MTotal Funding
IPOCompany Stage
Robotics & Automation, HealthcareIndustries
501-1,000Employees

Benefits

Health Insurance
401(k) Company Match
401(k) Retirement Plan
Paid Vacation
Paid Parental Leave
Paid Holidays
Wellness Program
Gym Membership

Risks

Competition from Intuitive Surgical and Medtronic may impact market share.
$175 million public stock offering could lead to shareholder dilution.
Reliance on AquaBeam System makes company vulnerable to technological failures.

Differentiation

AquaBeam Robotic System offers image-guided, minimally invasive urologic surgery.
Aquablation therapy provides effective outcomes regardless of prostate size or surgeon experience.
PROCEPT has over 100 peer-reviewed publications supporting Aquablation therapy's benefits.

Upsides

Increasing adoption of robotic-assisted surgeries boosts demand for AquaBeam System.
Global urology devices market projected to grow at 6.9% CAGR until 2030.
FDA's supportive regulatory environment favors innovative medical technologies like PROCEPT's.

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