Director, Channel Marketing at Grayscale Investments

Stamford, Connecticut, United States

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Not SpecifiedCompensation

Senior (5 to 8 years), Expert & Leadership (9+ years)Experience Level

Full TimeJob Type

UnknownVisa

Cryptocurrency, Financial Services, Investment ManagementIndustries

Requirements

7-12 years of experience in financial services channel marketing, ideally supporting intermediary distribution, such as ETFs, asset management, or wealth platforms
Bachelor’s degree in Marketing, Finance, Communication or equivalent experience
Deep understanding of financial advisor and institutional distribution channels
Strong analytical aptitude (Excel, BI, CRM/Salesforce) for segmentation and ROI measurement
Excellent communicator, adept at crafting narratives, presentations, and campaign assets
Project leadership, proven success managing integrated campaigns and external agencies
Demonstrated interest in crypto, digital assets, or disruptive, high-growth industries
Passion for shaping narratives in evolving markets

Responsibilities

Develop and execute integrated channel marketing campaigns (digital, events, content, PR, paid media) tailored for advisor and institutional audiences
Translate product and investment strategy into compelling campaign narratives and positioning, ensuring consistency across collateral (pitchbooks, email, web, webinars)
Leverage business intelligence and analytics to identify opportunity areas, segment messaging, measure performance, and optimize ROI
Partner cross-functionally with product, sales, investments, digital, and creative teams to ensure message consistency, sales alignment, and seamless execution across all campaigns
Develop advisor-ready materials, presentations, and sales enablement tools that help drive platform adoption and field engagement
Own the channel marketing budget; plan allocation, track spend and assess channel effectiveness
Manage agency and vendor partners for campaign execution, ensuring quality, timeliness, and brand compliance

Skills

Key technologies and capabilities for this role

Channel MarketingDigital MarketingEvent MarketingContent MarketingPublic RelationsPaid MediaMarketing CampaignsBrand PositioningInvestment StrategyFinancial AdvisorsInstitutional Distribution

Questions & Answers

Common questions about this position

What experience level is required for the Director, Channel Marketing role?

The role requires 7-12 years of experience in financial services channel marketing, ideally supporting intermediary distribution such as ETFs, asset management, or wealth platforms.

What education is needed for this position?

A Bachelor’s degree in Marketing, Finance, Communication or equivalent experience is required.

What are the main responsibilities of the Director, Channel Marketing?

Responsibilities include developing integrated channel marketing campaigns, translating product strategy into narratives, leveraging analytics for optimization, partnering cross-functionally, creating sales enablement tools, owning the budget, and managing vendors.

Is this a remote position or does it require office work?

This information is not specified in the job description.

What is the salary or compensation for this role?

This information is not specified in the job description.

Grayscale Investments

Manages investment products for digital assets

About Grayscale Investments

Grayscale Investments manages digital assets, focusing on cryptocurrency and blockchain markets. It offers investment products like exchange-traded funds (ETFs) and trusts, allowing clients to invest in digital currencies such as Bitcoin and Ethereum while ensuring regulatory compliance. The company earns revenue through management fees based on assets under management and serves a diverse clientele, including institutional investors. Grayscale's goal is to provide accessible investment opportunities in the digital asset space, helping clients diversify their portfolios.

New York City, New YorkHeadquarters

2013Year Founded

$886.6MTotal Funding

IPOCompany Stage

Crypto & Web3, Financial ServicesIndustries

51-200Employees

Risks

Increased competition from other digital asset firms could dilute Grayscale's market share.

Regulatory scrutiny on cryptocurrency products may lead to stricter compliance requirements.

Volatility of altcoins poses a risk of significant asset devaluation.

Differentiation

Grayscale offers regulated investment products in the digital asset space.

The company provides exposure to digital assets without direct ownership challenges.

Grayscale's Bitcoin Trust is the first SEC-reporting digital currency investment vehicle.

Upsides

Grayscale is expanding its product range with 39 new altcoins for Q1 2025.

The company predicts smart contracts will be a top-performing sector in Q1 2025.

Grayscale's inclusion of Solana DeFi apps highlights new investment opportunities.

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