Director, Brand Marketing - Blue Apron at Wonder

New York, New York, United States

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Not SpecifiedCompensation

Expert & Leadership (9+ years)Experience Level

Full TimeJob Type

UnknownVisa

Food and Beverage, Direct-to-ConsumerIndustries

Requirements

10+ years of experience in brand marketing, with a proven track record of building incredible brands
Proven success in launching and scaling products through marketing initiatives
Excellent communication and storytelling abilities
Experience in partnership development and execution, including brand collaborations and influencer marketing
Exceptional leadership skills with experience managing and mentoring teams
Strong project management, organization, prioritization, and communication skills with attention to detail and the proven ability to build relationships and coordinate multiple projects across various teams
Self-motivated and energetic individual with a high level of initiative who thrives in a fast-paced environment, is comfortable with ambiguity, and has a passion for continuous improvement
Analytical mindset, with proficiency in tracking and reporting campaign performance metrics
Passion for food, culinary innovation, and delivering best-in-class customer experiences

Responsibilities

People Leadership & Team Development: Build, mentor, and grow a high-performing marketing team. Foster a culture of collaboration, creativity, and continuous learning
Partnership Strategy: Identify, negotiate, and manage strategic partnerships that drive brand awareness, customer acquisition, and engagement. Collaborate with external brands to create co-branded campaigns and unique customer experiences
Content Strategy: Develop innovative content strategies to grow and strengthen our brand voice and storytelling and deepen customer relationships
Brand Strategy & Campaigns: Develop and execute brand strategy and integrated marketing campaigns that drive awareness, customer acquisition, and loyalty
Social Media & Content: Lead social media strategy to grow engagement, enhance brand storytelling, and drive customer interaction
Merchandising & Promotions: Optimize merchandising efforts across all digital platforms, ensuring the right products are highlighted at the right time. Develop promotional strategies to drive purchase behavior and maximize revenue
Oversee brand strategy, brand campaigns, brand partnerships, product marketing, merchandising, and social media, ensuring a cohesive and impactful brand presence
Grow and mentor a high-performing marketing team, reporting to the head of marketing

Skills

Key technologies and capabilities for this role

Brand StrategyBrand CampaignsBrand PartnershipsProduct MarketingMerchandisingSocial MediaTeam LeadershipContent StrategyPartnership NegotiationCustomer Engagement

Questions & Answers

Common questions about this position

What experience level is required for the Director, Brand Marketing role?

The role requires 10+ years of experience in brand marketing, with a proven track record of building incredible brands, proven success in launching and scaling products through marketing initiatives, and experience in partnership development.

What are the key responsibilities of this position?

The role involves leading brand strategy, campaigns, partnerships, product marketing, merchandising, and social media, while building and mentoring a high-performing marketing team.

Is this a remote position or does it require office work?

This information is not specified in the job description.

What is the salary or compensation for this role?

This information is not specified in the job description.

What leadership skills are needed for this role?

Exceptional leadership skills are required, including experience managing and mentoring teams, along with fostering a culture of collaboration, creativity, and continuous learning.

Wonder

Curated multi-restaurant meal delivery service

About Wonder

This company excels in the food delivery industry by offering a distinctive approach that allows customers to enjoy a curated selection of meals from top chefs and restaurants, all through a single delivery. Its commitment to enhancing dining convenience through advanced on-site cooking technology and efficient delivery systems positions it as a leader in its sector. Working here, one would be part of a team that values streamlined service delivery and culinary excellence, making it an attractive employer for those passionate about food technology and customer satisfaction.

New York City, New YorkHeadquarters

2018Year Founded

$1,507.7MTotal Funding

LATE_VCCompany Stage

Consumer Software, Design, EducationIndustries

1,001-5,000Employees

Benefits

Competitive Salary Package

Equity and 401K matching

Medical Plan

Dental Plan

Vision Plan

Risks

Increased competition from Uber Eats and DoorDash could impact Wonder's market share.

Integration challenges from Grubhub acquisition may affect service quality and efficiency.

Rising fuel costs could increase operational expenses for Wonder's truck-based model.

Differentiation

Wonder operates truck-based restaurants, ensuring fresh, on-site food preparation.

Wonder's acquisition of Grubhub expands its market presence and delivery capabilities.

Partnerships with local farms enhance food quality and appeal to health-conscious consumers.

Upsides

Wonder raised $950M in Series C funding, boosting its growth potential.

Integration of AI for route optimization can reduce costs and improve delivery times.

The trend of ghost kitchens allows Wonder to expand menu offerings without physical space.

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