Director, Brand & Integrated Marketing at Away

New York, New York, United States

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Not SpecifiedCompensation

Senior (5 to 8 years), Expert & Leadership (9+ years)Experience Level

Full TimeJob Type

UnknownVisa

Travel, Retail, Consumer GoodsIndustries

Requirements

Minimum of 8 years of experience in brand marketing, integrated marketing, or GTM strategy, preferably in consumer, retail, or lifestyle industries
Proven track record of building and executing successful GTM campaigns that drive measurable sales growth
Strong experience in retail and wholesale marketing, including co-op programs and partner negotiations
Exceptional project management, organizational, and leadership skills
Expertise in developing integrated campaigns across multiple channels (digital, retail, influencer, PR, partnerships)
Commercially minded with strong analytical and strategic thinking abilities
Experience with premium or lifestyle brands

Responsibilities

Develop and oversee a holistic brand marketing strategy that drives awareness, brand equity, and market share
Build GTM frameworks for product launches, seasonal campaigns, and market expansion, ensuring alignment with sales, retail, and ecommerce objectives
Partner closely with Merchandising, Retail, and Product teams to forecast demand and identify growth opportunities to meet sales projections
Lead the marketing strategy for wholesale partners (Amazon, Nordstrom), ensuring strong sell-in, sell-through, and brand presentation
Lead and mentor a team of brand & retail marketers and a retail visual designer, fostering an inspiring, collaborative, and high-performing culture
Present marketing plans, forecasts, and post-campaign analysis to leadership and key stakeholders
Own the planning and execution of fully integrated campaigns across paid, owned, and earned media, including retail activations, digital marketing, PR, influencer, and partnerships
Oversee the creative briefing process to ensure messaging, visuals, and storytelling align with brand positioning and commercial goals
Partner with Growth Marketing to ensure upper-funnel brand campaigns drive measurable lower-funnel results
Act as the bridge between creative, digital, retail, and sales teams to ensure seamless execution of initiatives
Leverage consumer insights, market data, and competitive intelligence to shape strategy & positioning
Maintain a deep understanding of the customer, their evolving needs and preferences, and the competitive landscape to craft compelling strategies that attract new customers and deepen the loyalty of existing customers
Collaborate with retail teams on in-store activations, point-of-sale marketing, and promotional strategies
Build co-marketing programs with wholesale partners to amplify launches and seasonal initiatives
Evaluate the effectiveness of channel marketing strategies, adjusting for performance and market trends
Analyze campaign performance and retail/wholesale sell-through, applying learnings to future initiatives
Oversee the partnerships and channel marketing team

Skills

Key technologies and capabilities for this role

Brand StrategyIntegrated MarketingGTM FrameworksCampaign PlanningRetail MarketingWholesale MarketingDemand ForecastingTeam LeadershipStakeholder PresentationPaid MediaOwned MediaEarned MediaProduct LaunchesMarket Expansion

Questions & Answers

Common questions about this position

Is this a remote position or does it require office work?

This information is not specified in the job description.

What salary or compensation can I expect for this role?

This information is not specified in the job description.

What key skills and experience are required for the Director, Brand & Integrated Marketing role?

The role requires experience developing holistic brand marketing strategies, leading integrated campaigns across paid, owned, and earned media, partnering cross-functionally with teams like Growth, Retail, and Product, and leading/mentoring marketing teams.

What is the team structure for this position?

This position reports to the Vice President of Brand Marketing and leads a team of brand & retail marketers and a retail visual designer on the Brand Marketing team.

What makes a strong candidate for this Director role at Away?

Strong candidates will have proven leadership in brand strategy, integrated campaign execution, cross-functional collaboration, and team mentoring, with a focus on driving measurable business outcomes like awareness, equity, and sales.

Away

Designs and sells high-quality luggage

About Away

Away designs and sells high-quality luggage and travel accessories aimed at modern travelers who appreciate both functionality and style. Their products include suitcases, bags, and various travel accessories that are practical yet aesthetically pleasing. Away operates on a direct-to-consumer model, selling products through their website and physical stores in major cities, which allows them to control the customer experience and offer competitive prices. They provide a 100-day trial period, free shipping, and returns to enhance customer satisfaction. Away has expanded its reach to several countries and also targets corporate clients through a gifting program. The company's goal is to transform the travel goods market by combining style and functionality while maintaining a strong focus on customer service.

New York City, New YorkHeadquarters

2015Year Founded

$210.1MTotal Funding

LATE_VCCompany Stage

Consumer GoodsIndustries

501-1,000Employees

Benefits

Medical, dental & vision insurance

Life and AD&D insurance

401(k) with a company match

Flexible spending, health savings & commuter benefits

PTO

Paid Parental Leave

Short & Long-term disability

Product stipends and recognition awards

Risks

Departure of key executive Mark Chou may impact leadership stability.

Competitors launching TSA-compliant products could erode Away's niche market advantage.

Significant discounts may impact perceived brand value and pricing strategy.

Differentiation

Away offers a 100-day trial period, enhancing customer satisfaction and loyalty.

Direct-to-consumer model allows Away to maintain control over customer experience.

Away's products combine functionality and style, transforming luggage into a statement piece.

Upsides

Away recognized as one of Fast Company's 'World's Most Innovative Companies'.

Growth in corporate gifting market expands Away's market reach.

Increased demand for compact and lightweight luggage benefits Away's product offerings.

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