Away

Designs and sells high-quality luggage

New York City, New York, United States

About Away

Away designs and sells high-quality luggage and travel accessories aimed at modern travelers who appreciate both functionality and style. Their products include suitcases, bags, and various travel accessories that are practical yet aesthetically pleasing. Away operates on a direct-to-consumer model, selling products through their website and physical stores in major cities, which allows them to control the customer experience and offer competitive prices. They provide a 100-day trial period, free shipping, and returns to enhance customer satisfaction. Away has expanded its reach to several countries and also targets corporate clients through a gifting program. The company's goal is to transform the travel goods market by combining style and functionality while maintaining a strong focus on customer service.

New York City, New YorkHeadquarters
2015Year Founded
$210.1MTotal Funding
LATE_VCCompany Stage
Consumer GoodsIndustries
501-1,000Employees

Benefits

Medical, dental & vision insurance
Life and AD&D insurance
401(k) with a company match
Flexible spending, health savings & commuter benefits
PTO
Paid Parental Leave
Short & Long-term disability
Product stipends and recognition awards

Risks

Departure of key executive Mark Chou may impact leadership stability.
Competitors launching TSA-compliant products could erode Away's niche market advantage.
Significant discounts may impact perceived brand value and pricing strategy.

Differentiation

Away offers a 100-day trial period, enhancing customer satisfaction and loyalty.
Direct-to-consumer model allows Away to maintain control over customer experience.
Away's products combine functionality and style, transforming luggage into a statement piece.

Upsides

Away recognized as one of Fast Company's 'World's Most Innovative Companies'.
Growth in corporate gifting market expands Away's market reach.
Increased demand for compact and lightweight luggage benefits Away's product offerings.