Director, Field Sales

Position Overview

Sound Agriculture is seeking a Director, Field Sales to lead an existing team of Regional Sales Managers. This role focuses on selling our portfolio of nutrient use efficiency products, with an emphasis on SOURCE and BLUEPRINT. The primary function is to serve as an active sales coach and activator for the team, which involves regular ride-alongs, sales call preparation, and team meetings to foster collaboration and learning. This position is a critical part of the commercial leadership team, responsible for achieving revenue targets within the assigned region. The Director, Field Sales will collaborate closely with Sales Leadership, Marketing, Product, and Agronomy teams to drive revenue, product performance, and customer retention.

Why You Should Join Us

At Sound Agriculture, we are revolutionizing the way the world grows food. Our innovative technology and solutions empower farmers to maximize nutrient efficiency, reduce environmental impact, and feed the world sustainably. Through a deeper understanding of plant and microbial biology, we are leveraging the natural power of plants to make agriculture more agile and resilient. If you’re passionate about cutting-edge science, making a real-world impact, and being part of a team that’s dedicated to transforming agriculture, we want you on our team!

Sound is a Series D startup funded by leading investors in food and agriculture including Leaps by Bayer, Syngenta Group Ventures, S2G Ventures, BMO Impact Investment Fund, Chan Zuckerberg Initiative, Fall Line Capital, Cavallo Ventures, FootPrint Coalition and Northpond Ventures.

Responsibilities

Sales Team Leadership and Development (70%)

• Build and develop a best-in-class sales team by recruiting, training, and mentoring high-performing sales professionals, fostering a culture of continuous learning and development.
• Manage employee performance by creating clear expectations and coaching individuals on gaps in skills and/or abilities required for success.
• Conduct annual performance reviews and quarterly check-ins with sales team members to assess progress towards individual development goals, both professional and personal, providing constructive feedback and guidance for ongoing growth and success.
• Perform weekly/bi-weekly 1-on-1s with team members to provide support, offer guidance on forecasting, building and managing sales plans, pipeline management, dealer activation, and general coaching.
• Conduct regular coaching sessions focused on refining pitch delivery.
• Perform monthly ride-alongs to visit accounts and customers, offering real-time feedback and guidance to enhance sales performance.

Requirements

• This role assumes immediate leadership of an existing team located in IL, IN, KY, OH, and the northeast.
• The Director, Field Sales is a remote position based in the east region, ideally in (IL, IN, or OH).
• Requires 40%+ travel.
• Candidates must reside in one of the states listed (IL, IN, OH, KY, or northeast states) to be considered for this position.

Compensation Target

• On-Target Earnings: $201,000 to $235,000
  • Base Salary: $141,000 to $160,000
  • Variable Commission Target: $60,000
• Commission targets are uncapped and measured by sales against quota, with accelerators that increase commission to 125% above target.
• Commissions are earned and paid annually.
• Sound reserves the ability to adjust the compensation range based on the final candidate’s experience, skillset, and geography.
• In addition to on-target earnings, we offer above-average equity grants for the industry. We encourage candidates above this compensation target to reach out to discuss the full package and opportunity.

Location Type

Remote

Employment Type

Full-time