Digital Media Specialist

About Granicus

Serving the People Who Serve the People

Granicus is driven by the excitement of building, implementing, and maintaining technology that is transforming the Govtech industry by bringing governments and their constituents together. We are on a mission to support our customers by meeting the needs of their communities and implementing our technology in ways that are equitable and inclusive.

Granicus has consistently appeared on the GovTech 100 list over the past 5 years and has been recognized as the best companies to work on BuiltIn. Over the last 25 years, we have served 5,500 federal, state, and local government agencies and more than 300 million citizen subscribers powering an unmatched Subscriber Network that uses our digital solutions to make the world a better place.

With comprehensive cloud-based solutions for communications, government website design, meeting and agenda management software, records management, and digital services, Granicus empowers stronger relationships between government and residents across the U.S., U.K., Australia, New Zealand, and Canada. By simplifying interactions with residents, while disseminating critical information, Granicus brings governments closer to the people they serve—driving meaningful change for communities around the globe.

What Your Impact Will Look Like Here

• Develop, implement, and manage digital campaigns across various platforms including but not limited to Google, Microsoft, Facebook, Instagram, TikTok, Spotify, and LinkedIn.
• Develop and execute strategy for paid search, social media, display, programmatic, connected tv, and other paid media campaigns.
• Learn and develop mastery of all elements of paid search campaign management, including the tactics of search engine marketing and the tools used to implement them.
• Maintain an understanding of industry trends, and research related media.
• Interact with clients as needed for approvals and/or revisions, including monthly calls to review reports and outline recommendations.
• Execute day-to-day optimization and management of campaigns, including delivery of relevant metrics to clients.
• Monitor campaign budgets on a daily and weekly basis and adjust as needed.
• Provide clear instructions and direction to paid media specialists on the creation of new search ads, keyword lists, and other digital advertising builds & optimizations.
• Supply clients with digital marketing strategy and consultation.
• Ensure correct UTMs are applied to all paid campaigns for accurate reporting and analysis.
• Assist in generating monthly performance reports for all clients, including ability to recognize errors and troubleshoot the data.

You Will Love This Job If You Have

This position requires a talented, driven digital marketer who exhibits the following attributes:

• Experience using Google Ads, Microsoft Ads, Facebook Ads Manager, LinkedIn, and others.
• Google Ads and Microsoft Ads certifications are required within 90 days of employment.
• Experience in other forms of digital marketing/advertising a plus.
• Ability to work on multiple projects in a deadline driven environment.
• Passion for digital marketing and keeping abreast of new trends, technologies, and advertising platforms (e.g. Pinterest, TikTok, etc.).
• Experience using analytics and/or reporting tools (Google Analytics, Looker Studio, etc.).
• Exercises critical thinking and an inquisitive mindset to conduct thorough analysis that results in actionable insights.
• Communicates clearly and effectively in both written and verbal forms.
• Ability to analyze traffic from paid media campaigns to gauge success and determine optimization strategies.
• Maintains high standards and provides work that is professionally composed and free of error.
• A degree is not a requirement. The ideal candidate has a minimum of two years of industry-agnostic experience managing paid media campaigns.

Preferred Skills/Experience

• Bachelor's degree