Paid Media Manager
Eight SleepFull Time
Mid-level (3 to 4 years), Senior (5 to 8 years)
Candidates should have a minimum of two years of industry-agnostic experience managing paid media campaigns. Proficiency in Google Ads, Microsoft Ads, Facebook Ads Manager, and LinkedIn is required, along with Google Ads and Microsoft Ads certifications within 90 days of employment. Experience with analytics and reporting tools like Google Analytics or Looker Studio is necessary, as is the ability to work on multiple projects in a deadline-driven environment and a passion for staying updated on digital marketing trends.
The Digital Media Specialist will develop, implement, and manage digital campaigns across various platforms, including paid search, social media, display, programmatic, and connected TV. Responsibilities include executing day-to-day campaign optimization, monitoring budgets, providing clear instructions for ad creation and keyword lists, and supplying clients with digital marketing strategy and consultation. The role also involves ensuring correct UTMs are applied for accurate reporting, assisting in generating monthly performance reports, and analyzing campaign traffic to determine optimization strategies.
Digital solutions for government agencies
Granicus provides digital solutions specifically designed for government agencies and public sector organizations. Their software products help improve the efficiency and transparency of government operations. Granicus offers a variety of tools, including platforms for managing public meetings, live streaming legislative sessions, and facilitating citizen engagement and feedback. These solutions enable government entities to communicate better with citizens and deliver services online more effectively. Unlike many competitors, Granicus focuses exclusively on the GovTech market, catering to a wide range of clients from federal to local government levels. The company's goal is to enhance public engagement and streamline government processes through technology, generating revenue primarily through subscription-based services and professional support.