Paid Media Manager
Luxury PresenceSalary not specified
Full Time
Senior (5 to 8 years), Expert & Leadership (9+ years)
Not SpecifiedCompensation
Entry Level & New Grad, Junior (1 to 2 years)Experience Level
Full TimeJob Type
UnknownVisa
Govtech, Software, BiotechnologyIndustries
Requirements
Candidates should have a minimum of two years of industry-agnostic experience managing paid media campaigns. Proficiency in Google Ads, Microsoft Ads, Facebook Ads Manager, and LinkedIn is required, along with Google Ads and Microsoft Ads certifications within 90 days of employment. Experience with analytics and reporting tools like Google Analytics or Looker Studio is necessary, as is the ability to work on multiple projects in a deadline-driven environment and a passion for staying updated on digital marketing trends.
Responsibilities
The Digital Media Specialist will develop, implement, and manage digital campaigns across various platforms, including paid search, social media, display, programmatic, and connected TV. Responsibilities include executing day-to-day campaign optimization, monitoring budgets, providing clear instructions for ad creation and keyword lists, and supplying clients with digital marketing strategy and consultation. The role also involves ensuring correct UTMs are applied for accurate reporting, assisting in generating monthly performance reports, and analyzing campaign traffic to determine optimization strategies.
Skills
Digital Media Campaigns
Google Ads
Microsoft Ads
Facebook Ads
Instagram Ads
TikTok Ads
Spotify Ads
LinkedIn Ads
Paid Search
Social Media Marketing
Display Advertising
Programmatic Advertising
Connected TV
Search Engine Marketing
Granicus
Digital solutions for government agencies
About Granicus
Granicus provides digital solutions specifically designed for government agencies and public sector organizations. Their software products help improve the efficiency and transparency of government operations. Granicus offers a variety of tools, including platforms for managing public meetings, live streaming legislative sessions, and facilitating citizen engagement and feedback. These solutions enable government entities to communicate better with citizens and deliver services online more effectively. Unlike many competitors, Granicus focuses exclusively on the GovTech market, catering to a wide range of clients from federal to local government levels. The company's goal is to enhance public engagement and streamline government processes through technology, generating revenue primarily through subscription-based services and professional support.
Core, West VirginiaHeadquarters
1999Year Founded
$10MTotal Funding
EARLY_VCCompany Stage
Government & Public SectorIndustries
1,001-5,000Employees
Benefits
Health Insurance
Dental Insurance
Vision Insurance
Life Insurance
Disability Insurance
Unlimited Paid Time Off
401(k) Company Match
Paid Parental Leave
Group legal coverage
Risks
Integration challenges with Simpleview and SmartGov may delay product enhancements.
Focus on destination marketing could divert attention from core GovTech services.
Intensifying competition in the GovTech market pressures Granicus to innovate rapidly.
Differentiation
Granicus specializes in digital solutions for government agencies, enhancing public engagement.
The company offers subscription-based services, ensuring a steady revenue stream.
Granicus provides tools for managing public meetings and live video streaming.
Upsides
Increased demand for digital public engagement tools boosts Granicus' market potential.
Acquisitions of Simpleview and SmartGov expand Granicus' market share and service offerings.
Growing government funding for digital transformation projects offers new revenue streams.
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