Digital Marketing Manager
Outset MedicalSalary not specified
Full Time
Junior (1 to 2 years)
Not SpecifiedCompensation
Mid-level (3 to 4 years)Experience Level
Full TimeJob Type
UnknownVisa
Legal Technology, SaaSIndustries
Requirements
- 3–4+ years of digital marketing experience in a B2B or SaaS technology environment
- Demonstrated success managing paid digital channels, especially Google Ads and LinkedIn
- Strong analytical mindset; able to interpret data and make quick, strategic decisions
- Comfortable managing multiple concurrent campaigns and deadlines
- Excellent communication and cross-functional collaboration skills
- Energized by navigating complex organizations and decision-making processes
- Ability to earn credibility as a trusted advisor with c-suite and senior leaders within large global organizations
- Strong desire to learn about and evangelize technology solutions to challenging business problems
- Keen on organization, collaboration, getting things done, and routinely meeting metric-based quota goals
- Comfortable with a quickly changing environment
- Thrive on open transparency, communication, and collaboration internally and externally
- Competency with Salesforce, Excel, Teams, PowerPoint
Responsibilities
- Earn credibility as a trusted advisor for key contacts within each firm in your territory
- Actively listen, understand customer objectives, and articulate relevant technology and business trends and benefits
- Work cross-functionally to develop detailed account plans to expand relationships and grow our partnership within each firm
- Represent Litera at events to influence sales opportunities
- Manage and optimize digital campaigns (Google Ads, LinkedIn, 6sense), including A/B testing and performance tracking (CPL, CTR, engagement, pipeline)
- Drive brand awareness and top-of-funnel growth through strategic campaign execution
- Report weekly campaign performance, deliver QBRs, and align with Sales/RevOps on Salesforce lead tracking
- Support forecasting and budget planning using Excel and internal dashboards
- Coordinate with Creative, Content, and Product Marketing
- Manage timelines and internal campaign requests
- Oversee legal-industry media partners
- Support APAC expansion through vendor relationships
Skills
Google Ads
LinkedIn Ads
6sense
A/B Testing
Performance Tracking
CPL
CTR
Account-Based Marketing
Digital Advertising
B2B Marketing
Literati
Curated book subscription service for all ages
About Literati
Literati offers a subscription service for curated book selections aimed at both adults and children. Each month, subscribers receive a new hardcover book chosen by influential figures, known as Luminaries, from various fields such as business, sports, and the arts. This approach provides readers with enriching and inspiring content. For children, Literati features a 'try before you buy' option, allowing parents to receive a selection of expertly reviewed books to ensure quality and age-appropriateness. The company differentiates itself by combining celebrity involvement with expert curation, appealing to those seeking intellectual and inspirational reading experiences. Literati's goal is to foster a love for reading through high-quality literature while generating revenue through subscription fees and book sales.
Austin, TexasHeadquarters
2017Year Founded
$89.5MTotal Funding
SERIES_BCompany Stage
Education, Consumer GoodsIndustries
201-500Employees
Benefits
Health Insurance
Dental Insurance
Vision Insurance
401(k) Retirement Plan
401(k) Company Match
Short-term Disability Insurance
Parental Leave
Flexible Work Hours
Unlimited Paid Time Off
Company Equity
Risks
Increased competition from companies like Book of the Month challenges Literati's market share.
Celebrity involvement risks brand reputation if associated figures face controversies.
Integration challenges from Follett Book Fairs acquisition may disrupt Literati's operations.
Differentiation
Literati offers curated book selections with celebrity involvement, enhancing its unique market position.
The 'try before you buy' model for children's books sets Literati apart from competitors.
Literati's platform includes exclusive content and discussions, enriching the reader's experience.
Upsides
Rising interest in personalized content boosts demand for Literati's curated book services.
AI-driven personalization can enhance Literati's book selection process, improving customer satisfaction.
Celebrity and influencer marketing trends align with Literati's Luminary-curated adult book offerings.
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