Digital Marketing & Content Specialist at Vana

Guatemala

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Not SpecifiedCompensation

Junior (1 to 2 years)Experience Level

Full TimeJob Type

UnknownVisa

Digital MarketingIndustries

Skills

Key technologies and capabilities for this role

Google AdsFacebook AdsTikTok AdsDV360MS AdsSEOGoogle AnalyticsMeta Ads

Questions & Answers

Common questions about this position

What is the salary for this Digital Marketing & Content Specialist position?

This information is not specified in the job description.

Is this a remote position or what is the location requirement?

This information is not specified in the job description.

What skills and experience are required for this role?

Candidates need at least 2 years of experience implementing digital campaigns on platforms like Google Ads and Facebook Ads, plus experience in web content management and SEO optimization. Required technical knowledge includes proficiency in advertising platforms (Google Ads, Meta Ads, TikTok), SEO tools, and Google Analytics.

What are the main responsibilities of this position?

The role involves implementing and managing paid media campaigns on platforms like Google Ads, Facebook Ads, TikTok, and others, optimizing for KPIs, and coordinating web content for SEO while aligning with marketing strategy and branding.

What education is required for this job?

A bachelor's degree in Marketing, Industrial Engineering, Communications, Advertising, or related fields is required.

Vana

Decentralized platform for personal data management

About Vana

Vana operates a decentralized platform that allows individuals to manage and monetize their personal data. Users can control what information they share, with whom, and how much they earn from it. This platform is designed for those who are aware of their digital footprint and want to benefit from their data, including tech-savvy individuals and privacy advocates. Vana differentiates itself by creating an open ecosystem where users can own their digital identities and engage in transactions with data buyers, earning money in the process. The company's goal is to promote a more equitable data economy, ensuring that individuals are rewarded for their personal data while fostering a community where users can thrive.

San Francisco, CaliforniaHeadquarters

2021Year Founded

$24.3MTotal Funding

EARLY_VCCompany Stage

Data & Analytics, Crypto & Web3Industries

11-50Employees

Benefits

Competitive base salary

Health insurance, dental and vision

Flexible work schedule

Unlimited PTO

Risks

Emerging competition from platforms like Ocean Protocol could dilute Vana's market share.

Regulatory scrutiny on data privacy may impose additional compliance costs for Vana.

Volatility in cryptocurrency markets poses financial risks to Vana's transaction values.

Differentiation

Vana empowers users to monetize their data through decentralized autonomous organizations (DAOs).

The platform offers data portability, allowing users to control data across multiple services.

Vana's community-focused approach rewards users for contributing data, enhancing user engagement.

Upsides

Vana secured $200M in funding, indicating strong investor confidence in its model.

The rise of DataDAOs creates new opportunities for user engagement and monetization.

Growing interest in data privacy boosts demand for Vana's decentralized data management solutions.

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