Digital Advertising Strategist at Pattern

Pune, Maharashtra, India

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Not SpecifiedCompensation

Junior (1 to 2 years), Mid-level (3 to 4 years)Experience Level

Full TimeJob Type

UnknownVisa

E-commerce, Digital AdvertisingIndustries

Requirements

2-4 years’ experience in marketplace marketing (online is essential, multichannel ideal)
Experience in directly managing Amazon campaigns, with a strong working knowledge of Amazon
Strong client management experience supported by excellent verbal and written communication and inter-personal skills
Advanced numeracy and data skills
Analytical and able to make sense of data and complexity
Basic Photoshop experience to modify digital assets and creatives (a plus)
Independent, highly motivated, and focused on outcomes
Proactive nature, problem solver, and innovative
Able to deal with ambiguity and thrive in a fast-paced, start-up-type environment by pivoting priorities
Excellent time management and organization skills to prioritize workloads effectively

Responsibilities

Own the end-to-end implementation of advertising plan for the brands in the Region across Amazon and Noon advertising
Responsible for the execution and optimization of all Ads activities for the brands in the Region
Own and manage the advertising budgeting process and forward-looking plan for our brands in alignment with Merchandising, Brand Management and Finance
Own brand marketing & advertising relationships, leading day to day communications and ads operations
Provide Ads proposal to individual brands to meet sales/ROAS/Impression Share (or any other relevant metric) targets and in line with brand specific strategies
Provide expertise and be the go-to for any performance marketing support within the MENA Region
Nurture partner relationships by meeting monthly & quarterly to review performance, negotiate advertising budgets, and discuss strategy ideas
Research and test effective keywords, bidding strategies and ad copy to catalyze traffic and sales velocity
Collaborate with the brand management team to align advertising goals with the internal ambitions set by our partners

Skills

Amazon Advertising

Noon Advertising

Photoshop

ROAS

Impression Share

Keyword Research

Bidding Strategies

Ad Copy

Data Analysis

Client Management

Pattern

Ecommerce acceleration and competitive analysis

About Pattern

Pattern.com focuses on ecommerce acceleration, particularly on Amazon, by providing a free digital shelf management software that analyzes data from millions of searches and products. This tool uses machine learning to give brands insights into their competition, helping them optimize their product listings. Unlike competitors, Pattern.com offers both free tools and premium services, including market insights and consultancy, to help brands grow on Amazon. The company's goal is to empower brands to enhance their visibility and sales on one of the largest online marketplaces.

Lehi, UtahHeadquarters

2013Year Founded

$269.4MTotal Funding

GROWTH_EQUITY_VCCompany Stage

Data & Analytics, Consulting, Consumer GoodsIndustries

1,001-5,000Employees