Digital Advertising Strategist at Pattern

Pune, Maharashtra, India

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Not SpecifiedCompensation

Mid-level (3 to 4 years)Experience Level

Full TimeJob Type

UnknownVisa

eCommerce, Digital AdvertisingIndustries

Requirements

Total experience of 5+ years with a minimum of 2-3 years in a hands-on digital advertising role, preferably within an agency focused on Amazon
Line management experience
Excellent verbal and written communication skills
Excellent analytical skills, including budget management and attention to detail
Ability to think strategically with a strong bias towards commercial outcomes
Experience working with retail/ecommerce clients (desirable)
Game Changers - Looks at problems with an open mind, shares new ideas, reassesses plans, attaches realistic timelines to goals, makes profitable contributions, pursues process improvements
Data Fanatics - Recognizes problems through data, draws unbiased conclusions leading to actionable solutions, tracks solution effects with data
Partner Obsessed - Clearly explains project status to partners, listens to expectations, delivers exceeding results, prioritizes partner needs, creates personable experiences
Team of Doers - Uplifts team members, takes initiative, contributes to improvements, holds accountable to team and partners

Responsibilities

Plan, execute, and monitor paid advertising campaigns on Amazon for allocated strategic accounts
Analyse and optimise existing paid search campaigns including campaign structure, keyword research, negative keywords, bid adjustments, creating new campaigns, writing compelling ad copy, audience targeting, and other optimisations to drive revenue and sales
Test, scale, and optimise campaigns in Amazon Ads (and other channels)
Plan and manage weekly and monthly advertising budgets across client accounts
Update and improve the tracking of every brand advertising spend and return on ad spend
Communicate with clients via email, calls, and face-to-face meetings to provide insights
Define compelling advertising strategies that meet client commercial goals
Daily reporting and monitoring of campaigns to ensure commercial objectives are met
Work closely with Brand Management, Merchandising, and SEO/Content to drive an aligned commercial agenda for allocated accounts
Train, develop, and coach junior teams
Adopt internal tools and provide feedback to the tech team on feature requirements

Skills

Key technologies and capabilities for this role

Amazon AdsPaid SearchKeyword ResearchNegative KeywordsBid AdjustmentsAd CopywritingAudience TargetingCampaign OptimizationROASBudget ManagementClient CommunicationReportingSEO

Questions & Answers

Common questions about this position

What salary is offered for the Digital Advertising Strategist role?

This information is not specified in the job description.

Is this Digital Advertising Strategist position remote or office-based?

This information is not specified in the job description.

What experience and skills are required for the Digital Advertising Strategist role?

Candidates need total experience of 5+ years with a minimum of 2-3 years in a hands-on digital advertising role, preferably in an Amazon-focused agency, plus line management experience, excellent verbal and written communication skills, excellent analytical skills including budget management, and the ability to think strategically with a commercial focus.

What is the company culture like at Pattern for this role?

Pattern seeks Game Changers who approach problems with an open mind, share ideas, reassess plans, and drive improvements, as well as Data Fanatics, in a collaborative environment working closely with Brand Management, Merchandising, and SEO/Content teams.

What makes a strong candidate for the Digital Advertising Strategist position?

Strong candidates have 5+ years of experience including 2-3 years hands-on in Amazon-focused digital advertising, line management experience, excellent communication and analytical skills, strategic thinking with a commercial bias, and embody Game Changer and Data Fanatic traits; experience with retail/ecommerce clients is desirable.

Pattern

Ecommerce acceleration and competitive analysis

About Pattern

Pattern.com focuses on ecommerce acceleration, particularly on Amazon, by providing a free digital shelf management software that analyzes data from millions of searches and products. This tool uses machine learning to give brands insights into their competition, helping them optimize their product listings. Unlike competitors, Pattern.com offers both free tools and premium services, including market insights and consultancy, to help brands grow on Amazon. The company's goal is to empower brands to enhance their visibility and sales on one of the largest online marketplaces.

Lehi, UtahHeadquarters

2013Year Founded

$269.4MTotal Funding

GROWTH_EQUITY_VCCompany Stage

Data & Analytics, Consulting, Consumer GoodsIndustries

1,001-5,000Employees