Data Analyst, Specialist

Malvern, Pennsylvania, United States

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Not SpecifiedCompensation

Expert & Leadership (9+ years)Experience Level

Full TimeJob Type

NoVisa

Financial ServicesIndustries

Requirements

Candidates must possess a deep understanding of digital marketing ecosystems, including channels, platforms, and measurement strategies. Proven experience with Marketing Mix Modeling (MMM), Multi-Touch Attribution (MTA), and A/B testing or causal inference frameworks is required. Strong technical fluency in data, analytics, and modeling concepts, exceptional communication and stakeholder management skills, a minimum of eight years of related work experience with five years in advanced marketing optimization, and an undergraduate degree or equivalent combination of training and experience are also necessary. Sponsorship is not offered for this position.

Responsibilities

The Data Analyst will execute marketing attribution products to build analytic insights that shape marketing strategy. They will partner with marketing, data science, and data engineering teams to define and deliver attribution solutions that drive business impact. Responsibilities include translating marketing and business questions into analytical approaches, evangelizing attribution methodologies and experimentation best practices, running monthly marketing performance assessments and “what if” scenarios, building consensus and influencing senior stakeholders, and ensuring attribution products are scalable, accurate, and actionable across digital and offline channels. The role also involves participating in special projects and performing other duties as assigned.

Skills

Marketing Attribution

Marketing Strategy

Data Science

Data Engineering

Analytical Approaches

Marketing Performance Assessment

Digital Marketing

Marketing Mix Modeling (MMM)

Multi-Touch Attribution (MTA)

A/B Testing

Causal Inference

Stakeholder Management

Data Analysis

Modeling Concepts

Vanguard

Client-owned investment management firm offering low-cost funds

About Vanguard

Vanguard provides financial services with a focus on investment management. The company offers a variety of products, including mutual funds, exchange-traded funds (ETFs), individual retirement accounts (IRAs), and 401k rollovers, aimed at individual investors, financial advisors, and institutions. Vanguard's unique ownership structure means it is owned by its funds, which are in turn owned by the clients, allowing it to prioritize the needs of its investors over external shareholders. This model enables Vanguard to offer low-cost investment options, as it primarily earns revenue through management fees that are generally lower than industry standards. Additionally, Vanguard provides personalized investment advisory services, charging fees based on the assets managed. The company's goal is to help clients grow their wealth and achieve their financial objectives through effective investment strategies, while maintaining a competitive performance track record.

Kline Township, PennsylvaniaHeadquarters

1975Year Founded

SECONDARYCompany Stage

Fintech, Financial ServicesIndustries

10,001+Employees