Content Marketing Manager
EnergyHubFull Time
Senior (5 to 8 years)
California, United States
Candidates should possess experience in content marketing or copywriting, with a Bachelor's or Master's degree in biological science preferred, or relevant experience in biotechnology, biopharma, diagnostics, or healthcare companies. Formal training and experience as a content writer or editor are required, along with experience writing engaging copy for various platforms and familiarity with digital and traditional marketing principles. Strong storytelling ability, preferably with a background in biotech or biopharma sectors, and understanding of marketing processes, user experience, and demand generation are essential. Proficiency in using generative AI for content creation is a plus, as are strong analytical skills, critical thinking, and the ability to balance multiple priorities without missing deadlines.
The Digital Content Marketing Specialist will craft outstanding, engaging, and tailored content for specific customer segments in the biotech and biopharma sectors, supporting marketing and sales objectives. This role involves writing for websites, email, digital ads, and sales enablement materials, and collaborating with marketing, sales, and operations teams to align messaging with strategy. Responsibilities include optimizing content using customer insights and performance data, contributing to sector-specific content to establish industry leadership, exploring new content approaches to boost engagement and lead generation, and tracking biotech and biopharma trends to ensure relevance. The specialist will also communicate effectively with collaborators, adhere to deadlines, and adopt a data-driven approach.
Provides life sciences products and services
Thermo Fisher Scientific offers a variety of products and services that support scientific research and healthcare, including laboratory equipment, reagents, and software solutions. Their products are used in applications like protein biology, real-time PCR, and sequencing, serving clients such as academic institutions and pharmaceutical companies. Unlike competitors, Thermo Fisher emphasizes customer support and education, helping clients optimize their experiments. The company's goal is to be a leading provider of life sciences solutions that contribute to a healthier and safer world.