[Remote] Digital Content Marketing Specialist at Thermo Fisher Scientific

California, United States

Thermo Fisher Scientific Logo
Not SpecifiedCompensation
Mid-level (3 to 4 years), Senior (5 to 8 years)Experience Level
Full TimeJob Type
UnknownVisa
Biotechnology, Biopharma, Diagnostics, HealthcareIndustries

Requirements

Candidates should possess experience in content marketing or copywriting, with a Bachelor's or Master's degree in biological science preferred, or relevant experience in biotechnology, biopharma, diagnostics, or healthcare companies. Formal training and experience as a content writer or editor are required, along with experience writing engaging copy for various platforms and familiarity with digital and traditional marketing principles. Strong storytelling ability, preferably with a background in biotech or biopharma sectors, and understanding of marketing processes, user experience, and demand generation are essential. Proficiency in using generative AI for content creation is a plus, as are strong analytical skills, critical thinking, and the ability to balance multiple priorities without missing deadlines.

Responsibilities

The Digital Content Marketing Specialist will craft outstanding, engaging, and tailored content for specific customer segments in the biotech and biopharma sectors, supporting marketing and sales objectives. This role involves writing for websites, email, digital ads, and sales enablement materials, and collaborating with marketing, sales, and operations teams to align messaging with strategy. Responsibilities include optimizing content using customer insights and performance data, contributing to sector-specific content to establish industry leadership, exploring new content approaches to boost engagement and lead generation, and tracking biotech and biopharma trends to ensure relevance. The specialist will also communicate effectively with collaborators, adhere to deadlines, and adopt a data-driven approach.

Skills

Content Marketing
Copywriting
Website Content
Email Marketing
Digital Advertising
Sales Enablement
Customer Insights
Performance Data Analysis
Biotech Trends
Biopharma Trends
Social Media Content
Marketing Principles

Thermo Fisher Scientific

Provides life sciences products and services

About Thermo Fisher Scientific

Thermo Fisher Scientific offers a variety of products and services that support scientific research and healthcare, including laboratory equipment, reagents, and software solutions. Their products are used in applications like protein biology, real-time PCR, and sequencing, serving clients such as academic institutions and pharmaceutical companies. Unlike competitors, Thermo Fisher emphasizes customer support and education, helping clients optimize their experiments. The company's goal is to be a leading provider of life sciences solutions that contribute to a healthier and safer world.

Waltham, MassachusettsHeadquarters
1956Year Founded
$17MTotal Funding
IPOCompany Stage
Biotechnology, HealthcareIndustries
10,001+Employees

Risks

Increased competition in single-use bioprocessing may impact market share.
Sale of anatomical pathology business could create a temporary product gap.
Investment in miDiagnostics may face regulatory challenges affecting returns.

Differentiation

Thermo Fisher offers a comprehensive range of life sciences products and services.
Their well-known brands include Thermo Scientific, Applied Biosystems, and Invitrogen.
They provide strong customer support and educational resources to optimize client workflows.

Upsides

Expansion of biologics production facility enhances capacity for precision biologics monitoring.
Investment in miDiagnostics aligns with demand for rapid diagnostic solutions in BioPharma.
Collaboration with Mainz Biomed positions them in the growing cancer detection market.

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