Customer Marketing Manager at Logitech

Mexico City, Mexico City, Mexico

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Not SpecifiedCompensation

Mid-level (3 to 4 years)Experience Level

Full TimeJob Type

UnknownVisa

E-commerce, RetailIndustries

Requirements

Fluency in English
Previous experience in eCommerce & Digital Marketing, gained from working at an Etailer (must) and for a brand (plus)
eRetail Media (eCommerce Advertising) & eMerchandising expertise (Online assets, SEO optimized copy, PaidSearch, Display, Navigation etc.)
In-depth understanding of online reseller landscape, best practice & familiar with major Etailers platforms
Strong analytical skills and data-driven thinking (e.g., excel in playing with KPIs like sales data, channel margin, rebate, and market share)
Advanced in Excel
Proactive, energetic, self-starter with a hands-on approach to the business and results-oriented
Stellar communication skills to manage multiple projects
Located in or near Mexico City (to support key customers and sales team)

Responsibilities

Build data & insights driven eTail customer plans
Partner with Etailers to get data, insights and full understanding of their marketing ecosystem and capability
Analyze all data and insights available (Market share, TAM, trends, sales, content, competition, shopper insights, traffic etc.) to identify business opportunities
Develop customer-focused marketing plans that align with category and global strategies
Build Advertising plans according to global strategies and take leadership with agencies
Align DCS/SOs and soft targets with NAMs and Head of eTail, and provide an annual plan and quarterly forecasts
Run monthly & quarterly reviews internally & externally; share learning back to region to fuel regional best practices
Drive ASP up thru Attachment and Cross-sell tactics
Manage day-to-day business by activating all Etailers platform, marketing & media tools
Maximise traffic to products’ pages thru Retail Media (Site placements, Search, SEO, Events, Brand store) and leveraging Logitech Digital marketing
Translate Category strategies in CM plans, using global blueprints
Define & optimize range opportunities by seller/customer w. HoE
Execute and Drive NPI and Run-rate business by using tech tools to monitor KPIs & data to open opportunities
Coordinate across Category Mkg, NAM, Trading Partner (Disti/reseller) and Customer/Platform
Drive ePOS fundamentals, content syndication, Ratings & Reviews with eTail Ops specialists where available
Plan and execute promotions aligned to the brand and customers commercial calendar

Skills

Data Analysis

Market Insights

eCommerce Marketing

Retail Sales

ePOS

Traffic Analysis

Advertising Planning

Shopper Insights

Logitech

Designs and sells computer peripherals and accessories

About Logitech

Logitech designs and manufactures computer peripherals and digital interaction tools, including keyboards, webcams, headsets, and mice. Their products enhance how users connect with the digital world, focusing on user experience and design. Logitech's offerings cater to a wide range of customers, from individual consumers to businesses and professional gamers, and are sold through various online and retail channels. What sets Logitech apart from competitors is their strong commitment to quality and continuous innovation, which allows them to meet the changing needs of their users and set industry standards. The company's goal is to improve digital interaction for everyone, ensuring customer satisfaction through excellent support and community engagement.

San Jose, CaliforniaHeadquarters

1981Year Founded

IPOCompany Stage

Consumer Software, Design, Consumer GoodsIndustries

5,001-10,000Employees