Customer Marketing Manager at Ombud

Denver, Colorado, United States

Apply Now

Not SpecifiedCompensation

Mid-level (3 to 4 years)Experience Level

Full TimeJob Type

UnknownVisa

N/AIndustries

Requirements

(None specified)

Responsibilities

Develop, execute, and optimize marketing strategies focused on annual user conferences and semi-annual Customer Advisory Boards, ensuring these events serve as platforms for encouraging referrals and showcasing customer success
Create, manage, and scale a customer referral program, implementing incentives that motivate current customers to refer new clients, while tracking the success and ROI of these programs
Design and implement targeted marketing campaigns to engage, educate, and retain existing customers, specifically aimed at promoting the referral program and demonstrating the value of ongoing partnership
Collaborate closely with customer success, sales, and marketing teams to ensure customer marketing strategies are seamlessly integrated with broader business goals and contribute directly to the referral pipeline
Continuously analyze customer feedback, referral data, and market trends to refine and improve marketing strategies and referral program effectiveness
Provide regular reporting on the effectiveness and impact of customer marketing initiatives, with a particular focus on referral program success metrics
Work collaboratively with sales, customer success, product team, and executives to develop content for campaigns, sales outreach, emails, presentations, website, customer case studies, and more
Compose short- and long-form content to align with overarching SEO strategy and targeted at specific personas, use cases, customer groups, and industries
Own the Ombud social media channels including content production and community management
Develop an understanding of the Ombud customer base and voice of the customer to inform messaging, positioning, and community building activities
Work directly in tools such as Hubspot, Webflow, and others to create and update content
Contribute to a team culture of transparency by openly sharing ideas, collaborating with team members, and solving problems proactively

Skills

Marketing Strategy

Referral Programs

Event Management

Marketing Campaigns

Content Creation

SEO

Social Media Management

Data Analysis

Customer Engagement

Cross-functional Collaboration

Ombud

Sales technology for optimizing operations

About Ombud

Ombud provides intelligent sales operations solutions for large enterprises, focusing on streamlining and optimizing sales processes. Its platform uses information workflows and machine automation to help businesses make informed decisions, which shortens the sales cycle and boosts revenue conversion. Ombud's clients include industry leaders like Rapid7 and AmerisourceBergen, who utilize its tools to manage and personalize sales content effectively. The company operates on a subscription-based model, ensuring consistent revenue, and hosts an annual user conference called SCALE to foster community and showcase new features. Ombud's goal is to enhance sales efficiency and maintain its leadership in the sales technology market.

Denver, ColoradoHeadquarters

2011Year Founded

$16.9MTotal Funding

SERIES_ACompany Stage

Data & Analytics, Enterprise SoftwareIndustries

11-50Employees

Customer Marketing Manager at Ombud

Requirements

Responsibilities

Skills

Ombud

About Ombud

Benefits

Health Insurance

Dental Insurance

Vision Insurance

401(k) Retirement Plan

Paid Vacation

Sabbatical Leave

Flexible Work Hours

Remote Work Options

Company Equity

Risks

Emerging startups offer similar solutions at lower prices, threatening Ombud's market share.

Economic downturns could reduce enterprise spending on sales technology solutions.

Data privacy regulations may impose additional compliance costs on Ombud.

Differentiation

Ombud simplifies sales operations with intelligent content collaboration workflows.

The platform leverages machine automation to reduce sales cycles and increase revenue.

Ombud's solutions enable personalized sales pitches at scale for enterprise clients.

Upsides

Growing demand for AI-driven sales tools enhances Ombud's market potential.

Subscription model ensures predictable revenue streams for Ombud.

Rising importance of personalized sales content aligns with Ombud's offerings.

Related Jobs

Platform Summits: Referrals Jam

Engagement Marketing Manager

Manager, Royalty Accounting

Customer Advocacy Program Manager

Client Retention Specialist

Senior Customer Marketing & Community Manager

Marketing Strategist

Digital Marketing Manager

CRM Marketing Manager

Customer Lifecycle Marketing Manager

Campaign Manager, Marketing

Social Media Manager

Marketing Analyst

Marketing Program Manager

Customer Marketing Manager

Land your dream remote job 3x faster with AI