CRM Specialist at Deliveroo

Kuwait City, Al Asimah Governate, Kuwait

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Not SpecifiedCompensation

Junior (1 to 2 years)Experience Level

Full TimeJob Type

UnknownVisa

Food Delivery, MarketingIndustries

Requirements

A minimum of 1 year email application experience
Highly computer literate with HTML familiarity (ability to understand where changes need to be made)
Email deployment experience (Braze experience preferred)
Data visualisation tools (Looker experience preferred)
Comfortable with data targeting, segmentation & analysis - pulling it, manipulating it and interpreting it

Responsibilities

Collaborate with the wider local marketing and commercial teams, as well as regional and global CRM teams
Coordinate and be responsible for the end-to-end delivery of emails, push-notifications and in-app messages executing in a timely and effective manner
Create, deploy and own local experiments to develop CRM best practices
Proactively communicate with stakeholders to ensure workloads & deadlines are managed efficiently (we love Slack channels for everything)
Drive test & learn strategies to optimise email templates, content and customer initiatives creating email best practice and making recommendations across the business
Conduct post campaign reporting, pulling out the most interesting lessons and using these to guide your future ideas

Skills

Key technologies and capabilities for this role

CRMEmail CampaignsPush NotificationsIn-App MessagesData SegmentationCustomer AnalyticsA/B TestingCampaign ReportingSlack

Questions & Answers

Common questions about this position

What are the must-have skills for the CRM Specialist role?

Must-haves include a minimum of 1 year email application experience, high computer literacy with HTML familiarity, email deployment experience (Braze preferred), and data visualisation tools (Looker preferred).

What does the company culture look like at Deliveroo?

Deliveroo features a small team with large impact that moves fast, embraces new ideas, maintains transparency in decisions, and encourages collaboration across teams with no owned solutions limiting growth.

Is this a remote or office-based role?

This information is not specified in the job description.

What is the salary or compensation for this position?

This information is not specified in the job description.

What makes a strong candidate for this CRM Specialist role?

A strong candidate is a passionate technical marketer who centers decisions on customers, gets excited about metrics and new campaign ideas, and has hands-on experience with email tools like Braze, HTML, and data tools like Looker.

Deliveroo

Online food delivery connecting customers and restaurants

About Deliveroo

Deliveroo connects customers with a variety of restaurants through its online food delivery service. Customers can place orders via the Deliveroo website or mobile app, which are sent to partner restaurants for preparation. Once the food is ready, Deliveroo's network of delivery riders brings it directly to the customer's home. This system allows restaurants to expand their reach without handling their own delivery logistics. Deliveroo earns money by charging restaurants a commission on orders and customers a delivery fee. They also offer a subscription service, Deliveroo Plus, which gives customers unlimited free delivery for a monthly fee, encouraging loyalty and providing consistent revenue. Additionally, Deliveroo engages in community initiatives, such as providing free meals to NHS workers during the pandemic, which helps build a positive public image and strengthen community relationships.

London, United KingdomHeadquarters

2013Year Founded

$1,569.6MTotal Funding

IPOCompany Stage

Food & Agriculture, Consumer SoftwareIndustries

5,001-10,000Employees

Benefits

Health Insurance

Paid Vacation

Parental Leave

Family Planning Benefits

Risks

Increased competition from Uber Eats and Just Eat threatens market share.

Rising operational costs due to inflation may impact profit margins.

Potential regulatory challenges could increase labor costs for delivery riders.

Differentiation

Deliveroo offers a diverse range of cuisines, from fast food to high-end dining.

The company partners with non-food brands, expanding beyond traditional food delivery.

Deliveroo's three-sided marketplace connects customers, restaurants, and delivery riders efficiently.

Upsides

Partnerships with brands like Accessorize diversify revenue and expand market reach.

Deliveroo Plus subscription service boosts customer loyalty and provides recurring revenue.

AI integration enhances delivery efficiency and reduces operational costs.

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