CRM Manager at DraftKings

New York, New York, United States

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Not SpecifiedCompensation

Mid-level (3 to 4 years), Senior (5 to 8 years)Experience Level

Full TimeJob Type

UnknownVisa

Sports, Entertainment, GamingIndustries

Requirements

At least 5 years of relevant CRM or lifecycle marketing experience, preferably in Technology, Ecommerce, or Regulated Gaming
At least 1 year of people management experience, with proven ability to lead a team and align them to measurable business goals
Strong analytical skills, with comfort designing A/B tests, interpreting results, and adjusting strategy accordingly
Highly organized with strong attention to detail; capable of managing multiple projects simultaneously in a fast-paced environment
Strategic, data-driven thinker who thrives in ambiguity and is excited by the opportunity to build something new
Experience with Braze, or a similar CRM system is required. Familiarity with HTML, SQL, and/or Tableau is a plus

Responsibilities

Lead lifecycle marketing strategy and execution, and support go-to-market strategy
Own the end-to-end setup of cross-channel campaigns (email, push, in-app), with a focus on content-rich engagement vs. traditional promotion-heavy tactics
Develop and deliver clear, actionable frameworks and performance updates to senior leadership, ensuring visibility into CRM outcomes and opportunities
Partner with Product, Analytics, Ops, and Engineering to launch new campaigns and automate core journeys across customer segments
Establish and maintain a testing roadmap to optimize engagement and retention, evaluating creative, content cadence, and targeting strategies
Set and continuously elevate the standard for excellence in message relevance, format optimization, and customer-centric communication
Provide day-to-day leadership, coaching, and direction to direct report(s), ensuring high-quality execution, strategic alignment, and continuous development in a fast-paced, evolving environment

Skills

CRM

Lifecycle Marketing

Email Marketing

Push Notifications

In-App Messaging

Customer Segmentation

Targeting Strategies

Analytics

A/B Testing

DraftKings

Online platform for fantasy sports and betting

About DraftKings

DraftKings operates in the online gaming and entertainment industry, focusing on daily fantasy sports, sports betting, and online casino games. Users can engage in daily fantasy sports contests for cash prizes, place bets on various sports events, and play casino games like slots, blackjack, roulette, and poker. The platform also includes a marketplace for digital collectibles, allowing users to buy, sell, and trade NFTs of celebrities. DraftKings ensures compliance with gaming regulations, providing a secure environment for its users. Unlike many competitors, DraftKings offers a diverse range of gaming options and revenue streams, attracting a wide audience of sports fans, gamblers, and digital collectors. The company's goal is to create a comprehensive and safe platform for users to enjoy various gaming activities and digital asset trading.

Boston, MassachusettsHeadquarters

2012Year Founded

$911.4MTotal Funding

IPOCompany Stage

Crypto & Web3, GamingIndustries

1,001-5,000Employees

Benefits

Performance Bonus

Company Equity

Risks

Class action lawsuit for alleged unlawful account termination could damage reputation.

Accusations of collusion with FanDuel may lead to antitrust investigations.

Sportsbook+ in New York may face regulatory scrutiny over its subscription model.

Differentiation

DraftKings offers a unique combination of fantasy sports, sports betting, and online casino games.

The company has ventured into the NFT market, expanding its digital collectibles offerings.

DraftKings ensures a secure gaming environment through compliance with gaming authorities.

Upsides

Partnership with Delta Air Lines could open new revenue streams through in-flight gaming.

Launch of Sportsbook+ in New York offers enhanced odds, attracting more subscribers.

Entry into the NFT market taps into the growing digital collectibles trend.

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