Creative Strategist at Lendtable

London, England, United Kingdom

Lendtable Logo
Not SpecifiedCompensation
Mid-level (3 to 4 years)Experience Level
Full TimeJob Type
UnknownVisa
FintechIndustries

Requirements

  • Demonstrated success in performance creative strategy within D2C, fintech, or financial services
  • Ability to develop innovative creative strategies for social media performance campaigns across Meta, TikTok, and YouTube
  • Experience crafting compelling narratives that communicate core USPs
  • Skills in creating video content with external and internal creators and building libraries of winning hooks and concepts
  • Proficiency in drafting, editing, and perfecting scripts for user-generated content style and polished creative formats
  • Capability to transform customer review data and market insights into high-converting creative concepts
  • Experience executing systematic creative testing approaches
  • Ability to collaborate with static designers and performance teams to meet CAC targets and performance KPIs
  • Skills in monitoring creative performance data and refining strategies based on conversion metrics and customer acquisition costs
  • Expertise in scaling winning creative concepts across multiple platforms and formats
  • Proficiency in mining customer reviews and feedback to identify messaging opportunities
  • Knowledge of staying current with fintech creative trends, competitor strategies, and platform algorithm changes
  • Experience conducting research into target audiences and customer interviews
  • Ability to identify creative angles that resonate with customers
  • Takes ownership, spots creative opportunities others miss, and gets excited about turning concepts into scaled winners
  • Works with sophisticated creative reporting, systematic testing frameworks, and modern growth strategies

Responsibilities

  • Develop innovative creative strategies for social media performance campaigns across Meta, TikTok, and YouTube
  • Work closely with growth team to craft compelling narratives that communicate core USPs: acceptance and building credit
  • Create video content with a network of external and internal creators and build out library of winning hooks and concepts
  • Draft, edit, and perfect scripts for both user-generated content style and polished creative formats
  • Transform customer review data and market insights into high-converting creative concepts
  • Execute systematic creative testing approaches
  • Collaborate with static designer and performance team to ensure creative meets ambitious CAC targets and performance KPIs
  • Monitor creative performance data and refine strategies based on conversion metrics and customer acquisition costs
  • Scale winning creative concepts across multiple platforms and formats
  • Mine customer reviews and feedback to identify messaging opportunities
  • Keep current with fintech creative trends, competitor strategies, and platform algorithm changes
  • Conduct research into target audience and conduct customer interviews
  • Identify creative angles that resonate with customers
  • Own creative production for paid and organic digital advertising channels, including Meta, TikTok, and Google Ads campaigns
  • Lead creative production and develop winning creative concepts
  • Build feedback loops to improve the creative engine

Skills

Meta Ads
TikTok Ads
Google Ads
Creative Production
Digital Advertising
Paid Media
Organic Advertising
Creative Concepts

Lendtable

Provides credit lines for retirement contributions

About Lendtable

Lendtable helps employees increase their long-term wealth by providing lines of credit for retirement and employee stock purchase plans (ESPP). This service allows employees to contribute to their 401(k) plans or ESPPs without reducing their take-home pay, enabling them to take full advantage of employer matching contributions. The application process is straightforward, and Lendtable earns revenue through fees on the credit extended. The company's goal is to maximize retirement savings for employees of large corporations while keeping their monthly budgets intact.

San Francisco, CaliforniaHeadquarters
2020Year Founded
$22.5MTotal Funding
SERIES_ACompany Stage
Fintech, Financial ServicesIndustries
11-50Employees

Risks

Rising interest rates may increase Lendtable's cost of capital.
Increased competition from fintech startups could erode Lendtable's market share.
Regulatory scrutiny on retirement-focused financial products could impact Lendtable.

Differentiation

Lendtable offers unique credit lines for 401(k) and ESPP contributions.
The company targets employees of Fortune 500 companies for its services.
Lendtable's model allows wealth-building without reducing take-home pay.

Upsides

Increased employer interest in financial wellness boosts demand for Lendtable's services.
SECURE 2.0 Act encourages higher retirement savings, benefiting Lendtable.
Growing ESPP offerings align with Lendtable's focus on stock purchase plans.

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